Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 2018 2 0 1 6 A N N U A L R E P O R T Expand ‘Responsibility First’ initiatives GOAL: Promote an industry environment in which all companies exhibit responsible behavior and demonstrate a commitment to maintaining consumer confidence in their products and the industry. Influence government policy on dietary supplements, functional food and other nutritional products GOAL: Build and maintain a positive regulatory and legislative environment for dietary supplements, functional food and other nutritional products to foster consumer confidence and industry growth. Foster excellence in nutrition science GOAL: Foster the development and acceptance of appropriate nutritional science for evaluating the benefits and safety of dietary supplements and functional food. Positively influence public perception of dietary supplements and functional food GOAL: Endorse the safety and benefits of dietary supplements and functional food and promote a positive industry image. Build CRN membership GOAL: Expand CRN membership to be representative of all aspects of the industry, to enhance the association’s voice on behalf of all industry stakeholders, and to generate necessary resources for expanded CRN programming. S T R A T E G I C W O R K P L A N 2 0 1 5 – 2 0 1 7 MORE STRATEGY MORE STAFF By the end of 2016, CRN staff grew to 20, the largest team in years, to better serve our members and bring the association’s initiatives to fruition. Though still operating lean and efficiently, the fuller staff allows CRN to accomplish even more. CRN’s efforts were guided by its strategic work plan as approved by the association’s Board of Directors.