Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 204 2 0 1 6 A N N U A L R E P O R T MORE ACCESS MORE ACCOUNTABILITY MORE IMPACT CRN achieved many accomplishments in 2016, including these three major initiatives: ECONOMIC IMPACT REPORT With data from a CRN-commissioned study, the association demonstrated to a variety of audiences, including legislators and their staff on Capitol Hill, “What’s good for your health is also very good for America’s wallet.” The study found the dietary supplement industry: • Contributes $121.6 billion to the U.S. economy • Creates 754,645 jobs nationwide • Pays $38.4 billion in wages SUPPLEMENT OWL REGISTRY Quickly evolving from concept to reality, CRN partnered with UL to develop and administer the industry-wide dietary supplement product registry—the Supplement Online Wellness Library (OWL). In 2016, CRN: • Beta-tested the OWL, engaging member companies and non-member companies with UL to fine tune the input process • Conducted outreach and educational efforts industry-wide with trade press coverage, speaking engagements and more • Elevated industry self-regulatory efforts that demonstrated cooperation, maturity and transparency BRAND NEW WEBSITE CRN launched a revamped website—a fresh, modern virtual home base for the association, designed to enhance the user experience and simplify navigation. The new website: • Reinforces CRN’s position as the go-to industry source for a variety of stakeholders • Is user-friendly, whether viewed from a desktop, tablet, or mobile phone • Provides a stronger search engine and a more technically functional platform than the former site • Speaks to CRN members’ credibility and highlights why their products are used by more than two thirds of Americans