THE DIETARY SUPPLEMENT CONSUMER

2015 CRN CONSUMER SURVEY ON DIETARY SUPPLEMENTS



FIND OUt MORE ABOUT WHAT AMERICANS TAKE AND WHY

WHAT DO THEY TAKE?

VITAMINS AND MINERALS ARE THE MOST POPULAR CATEGORY OF DIETARY SUPPLEMENTS.
98% of supplement users take vitamins and minerals

45% of supplement users take specialty supplements

31% of supplement users take herbs and botanicals

25% of supplement users take sports nutrition & weight management supplements

NEXT: ARE AMERICANS CONFIDENT IN DIETARY SUPPLEMENTS?