THE DIETARY SUPPLEMENT CONSUMER

2015 CRN CONSUMER SURVEY ON DIETARY SUPPLEMENTS


FIND OUt MORE ABOUT WHAT AMERICANS TAKE AND WHY

PRINTABLE ONE-PAGER ON 2015 CRN CONSUMER SURVEY (PDF)

USAGE

68% of Americans take dietary supplements

THE Percentage OF AMERICANS WHO TAKE DIETARY SUPPLEMENTS HAS REMAINED CONSISTENT OVER THE PAST FIVE YEARS.

68% of Americans take dietary supplements

NEXT: FIND OUT WHAT DIETARY SUPPLEMENTS AMERICANS ARE TAKING

CONFIDENCE

84% of Americans express overall confidence in the safety, quality and effectiveness of dietary supplements


THE PERCENTAGE OF AMERICANS WHO expressed overall confidence in
the safety, quality and effectiveness of dietary supplements
HAS REMAINED CONSISTENT OVER THE PAST FIVE YEARS.

84% of Americans express overall confidence

78% of supplement users have overall confidence that dietary supplements deliver what they say on their labelsMost supplement users age 18-34 (66%) anticipate their supplement use will increase over the next five years78% of Americans agree dietary supplements are a smart choice for a healthy lifestyle

NEXT: COMPARE THE HEALTHY HABITS OF SUPPLEMENT USERS TO NON-USERS

HEALTHY HABITS

Dietary supplement consumers are more likely to engage in other healthy habits than people who do not take supplements.

87% of supplement users try to eat a balanced diet vs 80% of non-users76% of supplement users visit their doctor regularly vs 65% of non-users67% of supplement users exercise regularly vs 56% of non-users

Supplement users have good reasons for taking them - like overall health/wellness (51%)

 

Top reasons for taking dietary supplements for male and female supplement users

NEXT: OPEN A DIALOGUE ABOUT SUPPLEMENTS WITH DOCTORS

OPEN A DIALOGUE

SUPPLEMENT USERS TALK WITH THEIR DOCTOR ABOUT THE SUPPLEMENTS THEY TAKE
—YOU SHOULD, TOO!

85% of supplement users let their doctor know about their use of dietary supplements

69% of supplement users say their physician has talked to them about the benefits of taking supplements Other health care practitioners are also good resources for dietary supplement information55% of supplement users identify medical doctors/physicians as a trusted source for reliable information on supplements

MEDIA

PRINTABLE ONE-PAGER ON 2015 CRN CONSUMER SURVEY
IF YOU'RE A JOURNALIST LOOKING FOR SPECIFIC STATISTICS ON DIETARY SUPPLEMENT USAGE AND ATTITUDES AMONG CONSUMERS, PLEASE CONTACT US.
WE HAVE EXTENSIVE DATA AND CAN WORK WITHYOU ON SPECIFIC DEMOGRAPHICS THAT WILL HELP SHAPE YOUR STORY.
CONTACT NANCY WEINDRUCH (nweindruch@crnusa.org / 202-204-7684)

PRESS RELEASE

Download PDF for printing | See 2014 results here


Most U.S. Adults Take Dietary Supplements,
According to New Survey


The majority of U.S. adults—68 percent—take dietary supplements and consumer confidence remains high, with 84 percent of U.S. adults expressing overall confidence in the safety, quality and effectiveness of dietary supplements, according to the results of the newest survey commissioned by the Council for Responsible Nutrition (CRN). The 2015 CRN Consumer Survey on Dietary Supplements, conducted by Ipsos Public Affairs, found that when it comes to safety, quality and effectiveness of specific dietary supplement categories, Americans have the most confidence in the “Vitamins & Minerals” category (85%).  

Category graph

The survey also found that the “Vitamins & Minerals” category also has the highest usage compared to other categories. Between 2014 and 2015, usage of “Vitamins & Minerals” and “Specialty Supplements” remained consistent, whereas usage of “Herbals & Botanicals” and “Sports Nutrition & Weight Management” grew by five percent or more in 2015.

Categories in 2014 vs 2015

Also consistent with years past is the popularity of the multivitamin, which has the highest percentage of usage among supplement users, both male (79%) and female (77%), followed by vitamin D, vitamin C and calcium, three nutrients that government reports have identified as shortfall nutrients.

Top five VMS

Top five specialty

Top five herbals

Top five sports

The survey found similar percentages of overall usage between men and women of younger generations; however, there appear to be larger gaps in overall usage between men and women of older generations, those considered “Boomers” or “Elders.”

Men, Women & Generation

The 2015 CRN Consumer Survey on Dietary Supplements was conducted Aug. 20–24 by Ipsos Public Affairs and was funded by CRN. The survey was conducted online in English and included a national sample of 2,016 adults aged 18 and older from Ipsos’ U.S. online panel.  The survey has been conducted annually since 2000. The source of these population targets is U.S. Census 2014 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.2 percentage points for all respondents (see Ipsos’ online polling methodology for more info).

ATTENTION MEDIA: Throughout 2016, CRN will continue to release additional data and insights from the 2015 survey. Media are welcome to reach out to CRN in the meantime to request specific statistics.


Note to Editor: The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit www.crnusa.org. Follow us on Twitter @crn_supplements and @wannabewell and on Facebook.

Ipsos Public Affairs is part of Ipsos, a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens. Ipsos offers a full line of custom, syndicated, omnibus, panel, and on-line research products and services, guided by industry experts and bolstered by advanced analytics and methodologies.