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Dietary Supplements

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Nancy Weindruch

Katie Stevenson

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'Life…supplemented' Launches New App to Educate, Activate and Motivate Consumers to Get and Stay Well
—Availability of app occurs in tandem with several other digital enhancements—

WASHINGTON, D.C., August 22, 2012—The “Life…supplemented” campaign today launched its first-ever mobile application, WannaBeWell. The free app, currently available on iPhones and iPads, is a comprehensive wellness resource that educates, activates and motivates those looking to live a healthier life.

“The WannaBeWell app is filled with customizable features that will help people get and stay committed to their personal wellness routines no matter where they are,” said Judy Blatman, senior vice president, communications, Council for Responsible Nutrition (CRN), who oversees the Life…supplemented campaign. “It’s an at-your-fingertips health and wellness resource that brings convenience to the crucial wellness decisions consumers make on a daily basis.”   

Users can personalize their own animated wellness coach and healthy lifestyle interests, such as wellness inspirations or healthy missions. For each mission that is completed or app element that is explored, users are awarded trophies that can then be promoted through social media channels. For instance, app users who take the My Wellness Scorecard, a fun, free and interactive baseline wellness assessment, will be rewarded trophies based on their current level of well-being. Users can also set reminders for themselves and their family to take—or restock—their supplements. The WannaBeWell app is also a great resource for health and wellness information. Users have access to the Supplemental, a weekly blog featuring a cadre of well-known experts in a variety of areas ranging from nutrition to fitness to aging gracefully, as well as the Supplement Library, which provides easy-to-navigate information on dietary supplements.

“We know that over two-thirds of American adults take dietary supplements—and that about half of American adults have smart phones, so this app should appeal to a wide audience,” said Andy Pray, Ruder Finn Interactive, the developers of the app. “The design is consumer-friendly and easy to use, especially when it comes to customizable elements.” 
For each WannaBeWell mobile application download, a $1.00 donation (up to $13,500) will be made to Vitamin Angels to help reduce child mortality worldwide by connecting infants and children under five with vital nutrients.

“We think the dietary supplement industry will be energized by this new app; like the campaign, itself, it focuses on incorporating supplements into your everyday health routine, along with other healthy lifestyle choices—in a fun but responsible way.  We’re looking forward to working with the dietary supplement industry to help build momentum for downloading the app, which in turn will help support a very worthy cause—Vitamin Angels,” said Ms. Blatman. 

The WannaBeWell app is just one of many digital elements being rolled out to increase the digital footprint of the “Life...supplemented” campaign in its fifth year. The campaign recently launched its new wellness blog, the Supplemental, the Supplement Library and a more-user friendly My Wellness Scorecard on its website. The campaign will soon be implementing digital advertisements and unveiling enhanced Facebook and Twitter pages.

The “Life…supplemented campaign,” which is managed and funded by the Council for Responsible Nutrition Foundation (CRNF), is a consumer wellness initiative dedicated to helping Americans achieve overall wellness through healthy diet, supplements and exercise. To download the free WannaBeWell app, please visit

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About "Life…supplemented": "Life… supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c)(3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLs, WELLs, WannabeWELLs and OhWELLs by clicking on My Wellness Scorecard at or by visiting and The WannaBeWell app is available for free download at the iTunes app store.  

About Vitamin Angels: Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially vitamin A, among at-risk populations. In 2012, Vitamin Angels will reach approximately 25,000,000 children in over 40 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received five consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit

Note to Editor: Images are available upon request.