Mary Ellen Molyneaux
President, Founding Partner, Natural Marketing Institute

Maryellen Molyneaux brings over 35 years of health and wellness marketing experience to NMI. Her range of business experience includes retail and corporate management, international consulting, new business start-ups, consumer packaged goods and social marketing and market research management. As President and founding partner of NMI in 1990, her research has been utilized by government agencies such as EPA, USDA, FDA, NIH-ODS and state agricultural departments; companies such as Cargill, Abbott Laboratories/Ross Nutrition, McNeil Consumer Healthcare, General Mills, Smuckers, Kraft, Hain-Celestial, Earthbound Farms, Horizon Organic, Stonyfield Farms, Pharmavite, Bayer, and many other leading manufacturers and retailers. Ms. Molyneaux and NMI have also worked with many trade associations and leading universities, as well as various non-profits such as Citizens for Health, AARP, PBS, Energy Star, Vitamin Angels, Dietary Supplement Education Alliance, and USP.

Her specific experience includes strategic consulting, new product development, communication strategy development, qualitative and quantitative trade and consumer research, and market research for mergers and acquisitions.   Her health and wellness product research breadth has spanned over 100 product categories including food, dietary supplements, personal care, weight loss and sports nutrition, OTC and pharmaceutical, and alternative healthcare. Ms. Molyneaux and NMI are well known for their consumer databases now with over eight years of data from over 400,000 consumers with regard to their attitudes and beliefs toward health, wellness and sustainability, their market behavior and product usage trends. Their consumer segmentations are widely used across several industries.

As President of NMI, Ms. Molyneaux has been both a moderator and speaker for several organizations including the Institute of Food Technology, FMI, NASFT, CRN, NIH-ODS, Supply Side, Food and Technology Conferences, and the Natural Products EXPOs. She has been published in several written reports and articles and is a frequent contributor to many consumer and trade media including Time Magazine, 48 Hours, New York Times , Wall Street Journal, USA Today, Natural Foods Merchandiser, Progressive Grocer, Supermarket News, Nutrition Business Journal, Natural Products Industry Insider, and Nutraceuticals World, among others.

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