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Agenda
Subject to change.Click on a speaker name for biographcal information.
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October 21 | October 22 | October 23 | October 24
Wednesday, October 21
2:00–8:00 pm
Registration Open
8:30–10:00 pm
Dessert Reception—California Dreamin’
Slip into your best Tommy Bahama or other resort casual threads and get ready to kick off The Conference—or end The Workshop—with some delicious desserts poolside. And you’ll enjoy letting the good times crawl as you cheer on your favorite crustacean athletes at the evening’s truly unique sporting event—hermit crab races. Bet on your favorite—you can’t lose at this fun gathering with your industry colleagues.
Dress: Resort Casual
Sponsored by:
Thursday, October 22
7:30–8:30 am
BREAKFAST BUFFET
8:30–8:45 am
Welcome and Opening Remarks
Bill Van Dyke, President, B&D Nutritional Ingredients, Inc.
CRN Annual Conference Chair
8:45–9:30 am
FDA Priorities for Dietary Supplements
Joshua Sharfstein, M.D., Principal Deputy Commissioner of Food and Drugs, FDA
(Note: The Senate just announced a Food Safety Hearing will be held on Thursday, October 21 and FDA Commissioner Dr. Margaret Hamburg has been called to testify. Therefore, Dr. Hamburg is unable to speak at The Conference. Dr. Joshua Sharfstein, Principal Deputy Commissioner of Food and Drugs, will replace Dr. Hamburg as the opening speaker.)
9:30–10:15 am
FTC Agenda for Dietary Supplement Advertising Enforcement
David C. Vladeck, Director, Bureau of Consumer Protection, FTC
10:15–10:35 am
BREAK
10:35–11:35 am
How Do Dietary Supplements Fit Into the Prevention Conversation
David Schleich, Ph.D., President, National College of Natural Medicine
Brady Davis, EMBA, Chief Executive Officer, Elements Health Plans
11:35–12:25 pm
Change Leadership: Thriving Through Difficult Times
Gary Heil, Founder, The Center for Innovative Leadership
12:25–1:30 pm
LUNCH
1:30–2:20 pm
DSHEA at the Crossroads/DSHEA in the Crosshairs
Moderator: Jay Hawkins, Partner, The Alpine Group
Patricia Knight, Founder, Knight Capitol Consultants, LLC
Former Chief of Staff, Senator Orrin Hatch
Peter Reinecke, Principal, Reinecke Strategic Solutions
Former Chief of Staff, Senator Tom Harkin
2:20–2:40 pm
BREAK
2:40–2:50 pm
The Future of Healthcare: A Humorous Perspective
Mark Blumenthal, Founder & Executive Director
American Botanical Council
2:50–4:30 pm
Exploring the Changing Channels for Reaching Our Consumers–Panel Discussion
Overview and Trends: Reaching Our Customers
Patrick Rea, Publisher & Editorial Director
Nutrition Business Journal
Selling Dietary Supplements Through Doctors
Kyle Bliffert, Chief Executive Officer, Pure Encapsulations
STRETCH BREAK
CRN 2009 Consumer Survey on Dietary Supplements
Randi Neiner, Ph. D., Director, Market Research, Shaklee Corporation
The Mass Merchandise Channel
Jason Reiser, Health & Wellness Category Manager, Walmart
5:00–6:00 pm
Committee Meetings—Open to CRN Members Only
- Regulatory Affairs Committee
- International Trade & Market Development Committee
6:00–7:30 pm
Evening Networking Reception—East Meets West
Mingle with other conference attendees on the airy Cove Terrace looking out at the Pacific Ocean and experience the fusion of flavors from the Far East with California Cuisine at this sophisticated soirée.
Dress: Business Casual
Sponsored by:
Friday, October 23
6:30–7:30 am
Kyowa Hakko Fun Run
7:30–8:30 am
BREAKFAST BUFFET
8:30—10:00 am
CRN Business Meeting (open to all conference attendees)
CRN Chairman’s Address
Mark Le Doux, President & CEO,
Natural Alternatives International
CRN Board Chair
Business Items
Apple Award Winners
CRN President’s State of the Industry
Steve Mister, President & CEO,
Council for Responsible Nutrition
“Life…supplemented” What's next?
Challenging the Industry
Brian Ellis, Executive Vice President, CRT/tanaka
10:00–10:15 am
BREAK
10:15–11:00 am
What’s Happening in Europe on the Regulatory Front
Ric Hobby, Vice President, Government & Industry Affairs,
Herbalife Europe Limited
11:00–12:00 noon
Health and Wealth: Insights from the Latest Economic Thinking for the Dietary Supplement Industry
Daniel Gross, Newsweek Business Columnist and Economics Editor
12:00 noon
LUNCH
(golfers pick up box lunches in lobby)
12:30 pm
Golfers meet in lobby
(pick up boxed lunch and board transportation to Trump National
Golf Course)
1:00pm
CRN Annual Golf Tournament (open to all conference attendees, registration required)
Don Stanek, Linnea, CRN Golf Tournament Chair
2:00–4:00 pm
Painting by the Sea
(registration required, shade umbrellas will be provided, meet at the picnic tables by the Cielo Point Pool)
2:00–4:00 pm
Sea Kayaking
(registration required, meet at the picnic tables by the Cielo Point Pool)
7:00–10:00 pm
Evening Reception and Dinner: What the Future Holds
with entertainment by Jay Alexander, magician extraordinaire
Sponsored by:
Saturday, October 24
Morning
8:00–9:30 am
Breakfast With…Joy Bauer
Joy Bauer, R.D., TODAY Show Nutrition & Health Contributor
9:40–10:40 am
Looking Forward: The Economic Forecast and
How it Will Impact Your Business
Ali Velshi, CNN Senior Business Correspondent
10:40–10:50 am
BREAK
10:50–12:00 noon
The View from the Top: CEO Panel
Connie Barry, Pharmavite, LLC
James Hyde, Albion Laboratories
Douglas Lioon, Douglas Laboratories
12:00–12:15 pm
Conference Round-up
12:15 pm
Conference Ends
1:00–4:30 pm
CRN Board Meeting and Working Lunch
(CRN Board Members only)
6:30 pm
CRN Board of Directors Appreciation Dinner
(By Invitation Only)
Dress: Evening Casual
Sponsored by:
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