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Bo-tan-i-cal [buh-tan-i-kuh l], noun, adj: of, pertaining to, made from, or containing plants.

The botanical category includes supplements such as
Echinacea, Green tea, Flax seed oil, Soy, Cranberry, Ginger, Peppermint, and others.
64% of American adults take dietary supplements, including vitamins, minerals, herbals, botanicals, sports nutrition or other specialty supplements.

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Top three supplements taken: 1) Multivitamin, 2) Vitamin C, 3) Calcium |
21% of American adults take some type of botanical supplement.

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Top three botanicals taken: 1) Green Tea, 2) Garlic, 3) Echinacea |
Who is taking botanicals?
- Seasonal supplement users are most likely to take botanicals.
- Of those supplement consumers who take a variety of supplements, 33% of themtake some type of botanical supplement.
- A higher percentage of botanical consumers are female. 55% of botanical users are female vs. 45% of botanical users who are male.
- 26% of adults ages 55(+) take a botanical vs. 19% of those ages 18-54.
- 61% of botanical consumers are married.
- Botanical consumers are more likely to be living in a smaller household, comprised of two people (37%), and currently living without children (65%).
- Botanical consumers engage in healthy habits:
- 86% of botanical users say they try to eat a balanced diet.
- 65% of botanical users say they exercise regularly.
- 71% of botanical users say they visit their doctor regularly.
- 62% of botanical users say they regularly get a good night’s sleep.
- 83% of botanical users say they let their physicians know the supplements they are taking.
Be sure to talk to your healthcare practitioner about the botanicals you are taking or are thinking of taking.
From the 2008 CRN Consumer Survey on Dietary Supplements / Contact Erin Hlasney (202-204-7684 or ehlasney@crnusa.org)
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