Washington, D.C., January 4, 2017—The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, today announced the launch of its revamped website—a fresh, modern virtual home base for the association, designed to enhance the user experience and simplify navigation.
“We wanted our new website to reinforce CRN’s position as the go-to industry source for a variety of stakeholders seeking information about the dietary supplement and functional food industry. The result is a user-friendly website, whether viewed from a desktop, tablet, or mobile phone, with a stronger search engine and a more technically functional platform than our former site,” said Judy Blatman, senior vice president, communications, CRN.
Added Gretchen Powers, senior director, marketing communications, “The design was equally important to us, recognizing that the website, as the first impression many will have of CRN, needed a streamlined, inviting look that also spoke to our members’ credibility. The team was mindful of creating a website that highlights who our industry is and why our products are used by more than two thirds of Americans.”
In addition to a public-facing web presence, the new CRN website features a members-only section that takes engagement to the next level. A one-stop-shop for exclusive alerts, announcements, and documents, the enhanced members-only section will serve as a catalyst for member-to-member communication, including individual committee pages and a detailed member directory.
“Interest in dietary supplements continues to grow each year, and when people are not looking specifically for products, they’re looking for quick access to information about the industry itself—information about science, regulation, legislation, or consumers trends. CRN’s new website is designed to grow with the industry and provide these kind of resources for visitors, whether they are industry executives, consumers, journalists, regulatory agencies, legislative staff, or healthcare practitioners,” said Ms. Blatman. “Enhancing CRN’s website both from a visual and technical perspective will allow us to more easily share the story of the responsible industry and show why we’re relevant to the lives of the more than 170 million Americans who take supplements each year.”
CRN was pleased to partner on this project with Balance Interactive, a Northern Virginia-based full-service digital agency who designed and developed the new CRN website.
CRN’s new website can be accessed at www.crnusa.org.
Note to Editor: The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit www.crnusa.org. Follow us on Twitter @crn_supplements and @wannabewell and on Facebook.