Compilation of NAD Challenges

CRN's summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program can help stakeholders better understand what claims raise red flags—so they can avoid making these kinds of claims. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

There are two ways to view program cases on CRN's website:

  • Search via the fields provided below for specific results—scroll and page through to browse cases that meet your criteria. For fields without dropdown menus (Advertiser, Product, Challenger, and Examples of Claims) the field will provide available options if you start typing.  If no criteria is chosen, all cases are displayed by date of decision, most recent.

  • Or, click here for a table view in a new window.

Contact CRN if you need assistance or would like to request the data in another format.

Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions.


Search cases 2007— March 2019

Results of your search criteria appear here. If no criteria is entered, cases are displayed by most recent date of decision.
Advertiser:
Renaissance Health Publishing
Product:
Revatrol
Case Number:
4677
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Antioxidant
Types of Claims:
  • Ingredient
  • Superiority
  • Comparative
Examples of Claims:
  • The #1 Red Wine Extract Formula.
  • It's a powerful combination of the strongest available whole red wine grape extract with 95% OPC, as well as three other key anti-oxidants.
  • One little capsule a day that can ease dozens of your worst health worries. High Cholesterol, Constant Fatigue, Heart Trouble, Colds and Flu, Memory Loss, Poor Circulation, Aging Skin, and High Blood Pressure.
  • How to live 42% longer.
Advertiser:
Primal Nutrition Inc.
Product:
Damage Control Master Formula
Case Number:
4676
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Antioxidant
  • Anti-aging
Types of Claims:
  • Comparative
  • Superiority
  • Ingredient
Examples of Claims:
  • To help combat the onslaught of oxidative damage throughout your body, you need the most powerful, natural synergistic broad spectrum antioxidant blend you can find.
  • The Master Formula is the Best Anti-Aging Supplement in the World.
  • It even has specific nutrients to support normally healthy blood sugar, healthy heart, liver, circulation, cognition, immune system, vision and joints.
  • ...an unparalleled comprehensive all-in-one nutrition supplement.
Advertiser:
GlaxoSmithKline Consumer Healthcare
Product:
OS-CAL
Case Number:
4669
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
Types of Claims:
  • Exclusivity
  • Clinically Proven/Shown
  • Comparative
Examples of Claims:
  • Only OS-CAL is proven to help REDUCE the risk of HIP FRACTURES by 29% among calcium supplements. When used as directed.
Advertiser:
Pure Pharmaceutical LLC
Product:
Sunpill
Case Number:
4569C
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Skin Health
Types of Claims:
  • Performance
Examples of Claims:
  • During prolonged sun exposure, take two tablets.
  • For maximum sun protection, ALWAYS take Sunpill.
  • Scientists say Sunpill could impact human skin and sun health more than any product in a decade.
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day Women's
Case Number:
4672
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Multivitamin
Types of Claims:
  • Exclusivity
  • Implied Claim
Examples of Claims:
  • One-A-Day Women's Multi-Vitamin is the only complete multi-vitamin with more calcium for strong bones, and now more vitamin D, which emerging research suggests may support breast cancer.
Advertiser:
Nutrition 21
Product:
Chromax
Case Number:
4547
Type:
  • Compliance
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Blood Sugar
Types of Claims:
  • Performance
  • Implied Claim
Examples of Claims:
  • Chromax helps your insulin function at its best.
  • It's an advanced, highly absorbable form of chromium that provides your body with the chromium it needs to help promote healthy blood sugar, fight carbohydrate cravings and support your overall cardiovascular health.
  • Essential for optimum insulin health.
Advertiser:
Gelita Health Products
Product:
CH-Alpha
Case Number:
4652
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Joint Health
Types of Claims:
  • Clinically Proven/Shown
  • Preventive Health
Examples of Claims:
  • CH-Alpha is scientifically proven to promote joint health.
  • After just two to three months, you will regain the freedom of flexibility.
Advertiser:
Iovate Health Sciences Inc.
Product:
Cold MD
Case Number:
4653
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
Proctor and Gamble
Supplement Category:
  • Immune Health
Types of Claims:
  • Clinically Proven/Shown
  • Comparative
  • Speed
Examples of Claims:
  • 94% faster recovery [from colds].
  • Increased immune system resistance by 312%.
  • Clinically Proven results.
  • Doctor formulated and approved.
Advertiser:
Airborne Health Inc.
Product:
Airborne
Case Number:
4648
Type:
  • Case Report
Date of Decision:
Referred to Government Agency:
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Performance
  • Implied Claim
Examples of Claims:
  • Germs are everywhere. Take Airborne to boost your immune system, fight viruses and help you stay healthy.
  • Take Airborne. The immune boosting tablet that helps your body fight germs.