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NAD Database

Advertiser:
2BeUnstoppable
Product:
My Perfect Bones
Case Number:
6184
Type:
  • Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
  • Bone Health
Types of Claims:
  • Performance
  • Establishment
  • Testimonials
Examples of Claims:
  • The nutrients found in My Perfect Bones have been shown to reverse bone loss the natural way.
  • “…a clinical trial reported that MCHC treated patients showed a dramatic and significant reduction in pain due to Advanced Osteoporosis.
  • In a clinical setting, taking My Perfect Bones has shown to promote quicker recovery after bone fractures. My Perfect Bones can help any athlete, including college and professional sports, as stronger bones are less likely to fracture.
  • Safely remineralize bones with My Perfect Bones.
  • Magnesium and other trace elements found in My Perfect Bones are more important than Calcium alone in reversing bone loss.
Advertiser:
a2 Milk Company
Product:
a2 Milk
Case Number:
6213
Type:
  • Case Report
Date of Decision:
Challenger:
National Milk Producers Federation
Supplement Category:
  • Digestive Health
  • Functional Food
Types of Claims:
  • Performance
Examples of Claims:
  • 100% real milk that’s easier on digestion
  • scientifically proven to help benefit the skin from the inside out
Advertiser:
ABBOTT LABRATORIES
Product:
Ensure Muscle Health
Case Number:
5325
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Muscle Health
Types of Claims:
  • Exclusivity
  • Performance
  • Ingredient
  • Efficacy
Examples of Claims:
  • New scientific advances have led to a breakthrough in the fight against muscle loss.
  • Promotes muscle growth by increasing protein synthesis to help your body produce more muscle.
  • New Ensure Muscle Health has Revigor, the amino acid metabolite HMB, and protein to help rebuild muscle and strength naturally lost over time.
Advertiser:
Abbott Nutrition
Product:
Ensure Nutrition
Case Number:
6195
Type:
  • Case Report
Date of Decision:
Challenger:
Nestlé Nutrition
Supplement Category:
  • Energy
  • Recovery
Types of Claims:
  • Performance
  • Establishment
  • Doctor Recommended
Examples of Claims:
  • Feel More Strength & Energy in Just 2 Weeks
  • Ensure Surgery is the “#1 Doctor Recommended Brand”
Advertiser:
Abbott Nutrition
Product:
Ensure Clinical Strength Nutrition Supplement
Case Number:
5501
Type:
  • Case Report
Date of Decision:
Challenger:
Nestlé Healthcare Nutrition Inc.
Supplement Category:
  • General Health
Types of Claims:
  • Efficacy
  • Clinically Proven/Shown
Examples of Claims:
  • Ensure nutritional drink is “clinical strength” and provides “clinical nutrition” that will help ailing patients to recover more quickly.
  • 3 out of 4 doctors recommend the Ensure Clinical Strength variety and is the number one doctor recommended drink and as opposed to the Ensure brand (implied claims).
Advertiser:
Advance Nutritional Innovations, Inc.
Product:
ionDEFENDER
Case Number:
5959
Type:
  • Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
  • Radiation/Cell Protection
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • Protect the body against damaging radiation!
  • ...clinically proven to reduce oxidative stress by stimulating the body to produce more of its own protective antioxidant enzymes.
  • It also helps protect the body against free-radicals generated by toxins, including hangover (alcohol), airline cabin air (ozone), and those created by normal metabolism, all factors in aging.
Advertiser:
Advanced Orthomolecular Research
Product:
UTI Cleanse, Now with Cranberry
Case Number:
5891
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Urinary Health
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • A natural solution for urinary tract infections.
  • Provides plant extracts for preventing UTIs.
  • Helps fight off acute UTIs and prevent their recurrence.
  • Safe and effective relief without the side effects of antibiotics.
Advertiser:
Airborne Health Inc.
Product:
Airborne
Case Number:
4648
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Performance
  • Implied Claim
Examples of Claims:
  • Germs are everywhere. Take Airborne to boost your immune system, fight viruses and help you stay healthy.
  • Take Airborne. The immune boosting tablet that helps your body fight germs.
Advertiser:
Akeso Health Sciences, LLC
Product:
MigreLief Original Formula for Adults & Children's Migrelief
Case Number:
5706
Type:
  • Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
  • Migraine Relief
Types of Claims:
  • Establishment
  • Performance
  • Testimonials
Examples of Claims:
  • MigreLief contains a patented ‘Triple Therapy’ approach to reestablishing normal cerebrovascular tone and function which is disrupted in children who have migraines.
  • Puracol, MigreLief’s blend of 2 unique feverfew sources, magnesium from 2 sources and high dose, highly absorbable riboflavin (Vitamin B-2) have all independently been shown to be of significant therapeutic benefit to chronic migraine sufferers.
Advertiser:
Akeso Health Sciences, LLC
Product:
MigreLief Dietary Supplements
Case Number:
5706C
Type:
  • Compliance
Date of Decision:
Challenger:
CRN
Supplement Category:
  • Migraine Relief
Types of Claims:
  • Performance
  • Establishment
Examples of Claims:
  • In addition of high doses of riboflavin, a specific combination of two forms of magnesium which maximize absorption and efficacy are used in MigreLief...contains high levels of parthenolides and other active components which other feverfew products canno
  • MigreLief combines all three of these ingredients into one formula, at the dosages the clinical studies show are beneficial.
  • ...can safely be used with your migraine prescription medications or by itself.