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NAD Database

Advertiser:
Aspire Beverage Company
Product:
Aspire Sports Drink
Case Number:
5861
Type:
  • Case Report
Date of Decision:
Challenger:
Van-Stokely Camp, Inc.
Supplement Category:
  • Functional Food
  • Immune Health
Types of Claims:
  • Performance
  • Superiority
Examples of Claims:
  • The vitamin B3 in ASPIRE has been proven to increase HDL levels (good cholesterol)…,thus decreasing the risk of cardiovascular disease.
  • The antioxidants in ASPIRE make …it easier to fight colds, flu, and infections.
  • Gatorade is “junk,” “artificial junk,” or “old neon colored junk".
Advertiser:
BAI Brands, LLC
Product:
Bai5 Beverages
Case Number:
5998
Type:
  • Case Report
Date of Decision:
Challenger:
VDF FutureCeuticals, Inc
Supplement Category:
  • Functional Food
  • Antioxidant
Types of Claims:
  • Express Claim
  • Ingredient
  • Implied Claim
Examples of Claims:
  • Express and implied claims related to the amount of antioxidants.
Advertiser:
Balance of Nature, Inc.
Product:
Balance of Nature Dietary Supplements
Case Number:
6129
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Immune Health
  • Digestive Health
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Our Fruits & Veggies product provides you with the real nutrition of over 10 servings of whole fruits and vegetables in a day, supplementing your body with powerful antioxidants that enhance your immune system.
  • Cancer is preventable.
  • Testimonials that Balance of Nature prevents pneumonia, lowers PSA, and mitigates symptoms of MS.
Advertiser:
Barlow Herbal Specialities, Inc.
Product:
LDM-100
Case Number:
5421
Type:
  • Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
  • Antibiotic
Types of Claims:
  • Efficacy
  • Establishment
Examples of Claims:
  • Broad spectrum plant antibiotic.
  • Implied claim that it provides the same benefits as a pharmaceutical grade antibiotic.
Advertiser:
Barlow Herbal Specialities, Inc.
Product:
LDM-100
Case Number:
5421C
Type:
  • Compliance
Date of Decision:
Challenger:
CRN
Supplement Category:
  • Antibiotic
Types of Claims:
  • Efficacy
  • Establishment
Examples of Claims:
  • Broad spectrum plant antibiotic, Virastatic, Bacteriostatic, Fungicidal (influenza, colds, respiratory and urinary infections, staph and strep infections, skin infections, warts, etc.)”
  • Implied claim that LDM-100 performs like a pharmaceutical grade antibiotic.
Advertiser:
BAS Sports Nutrition, LLC
Product:
Bodyarmour SuperDrink
Case Number:
6215
Type:
  • Case Report
Date of Decision:
Challenger:
Stokely-Vann Camp, Inc.
Supplement Category:
  • Hydration
  • Functional Food
Types of Claims:
  • Product Description
Examples of Claims:
  • BodyArmor is “a better sports drink”
  • BodyArmor is “more natural”
  • BodyArmor provides “better hydration” and “superior hydration”
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day Women's
Case Number:
4672
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Multivitamin
Types of Claims:
  • Exclusivity
  • Implied Claim
Examples of Claims:
  • One-A-Day Women's Multi-Vitamin is the only complete multi-vitamin with more calcium for strong bones, and now more vitamin D, which emerging research suggests may support breast cancer.
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day All-Day Energy
Case Number:
4684C
Type:
  • Compliance
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Energy
Types of Claims:
  • Performance
Examples of Claims:
  • All Day Energy
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day All-Day Energy
Case Number:
4684
Type:
  • Case Report
Date of Decision:
Challenger:
Wyeth Consumer Healthcare
Supplement Category:
  • Multivitamin
  • Energy
Types of Claims:
  • Duration
  • Performance
Examples of Claims:
  • Helps You Feel Mentally and Physically Energized All Day.
  • Helps Support Mental Alertness and Energetic Feeling During Throughout the Day with An Extended Release Guarana Blend.
  • Specifically Formulated to Support Energy All-Day Long.
Advertiser:
Bayer Consumer Healthcare
Product:
One-A-Day All Day Energy
Case Number:
145
Type:
  • NARB Panel
Date of Decision:
Challenger:
Wyeth Consumer Healthcare
Supplement Category:
  • Multivitamin
  • Energy
Types of Claims:
  • Performance
Examples of Claims:
  • Advertiser appealed decision that it should discontinue the name "All Day Energy" despite determination that mulitvitamin did not provide all day energy.