Dietary supplements and functional foods are not just another CPG category. They represent a whole different way of looking at wellness—and empower consumers to take charge of their health, as intended by the Dietary Supplement Health and Education Act. Supplements are fundamentally different and so are the reasons why consumers take them. That calls for different approaches to advance our mission. CRN’s work in 2021 demonstrated our unique capabilities and longstanding commitment to advance the dietary supplement and functional food industry.
The truth is we will never be free of trials and tribulations which is why CRN remains relentless in our mission to develop a more favorable climate for dietary supplements, and we are grateful to have our members' continued help and support.