CRN Taps Digital Marketing Innovator to Talk Technology Trends at The Conference

Washington, D.C., September 7, 2016—The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, today announced that Mitch Joel, president of Mirum—a global digital marketing agency—best-selling author and digital marketing expert, will speak on Thursday, Oct. 27 at The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry. The Conference takes place Oct. 26–29, in tandem with The Workshop: CRN’s Day of Science on Oct. 26, at the Ritz-Carlton, Laguna Niguel, Dana Point, California.

“Mitch Joel is known as a ‘go-to’ expert on innovation and marketing among top global brands,” said Steve Mister, president and CEO, CRN. “CRN is pleased to present Mr. Joel as part of our conference lineup to offer his perspectives on technology trends changing the face of business and how organizations can connect to an always-connected consumer.”

Dubbed the “Rock Star of Digital Marketing” and “one of North America’s leading digital visionaries” by Marketing magazine, Mr. Joel often serves as a subject matter expert for Forbes, BusinessWeek, Fast Company, Marketing, Profit, Strategy, and other media outlets. He is a regular columnist for the Harvard Business Review, Inc. magazine, and the Huffington Post, among others. His first book, “Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone”—named after his successful blog and podcast—is a best-seller among business and marketing professionals, along with his more recent title, “Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.”

CRN is offering four registration options for its events: 1) The Workshop/The Conference package; 2) The Workshop only; 3) The Conference only; 4) The Workshop and first day of The Conference. Registration is required prior to booking a room in CRN’s block at the Ritz-Carlton, Laguna Niguel; attendees are urged to book their hotel room promptly, once registered, as the hotel block will likely sell out. Find out more and register at:

Note to Editor: The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers.  In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit Follow us on Twitter @crn_supplements and @wannabewell and on Facebook.