Supplement OWL Honored with ASAE Power of A Silver Award

smPOA-Silver-Award-Badge-WEB.pngWashington, D.C., July 26, 2017— The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, today announced that the Supplement OWL (Online Wellness Library), the dietary supplement product registry, is the recipient of a 2017 Power of A Silver Award. The Power of A Awards, presented by the American Society of Association Executives (ASAE), showcase association initiatives that leverage their unique resources to solve problems, advance industry and professional performance, kick-start innovation, and improve world conditions.SupplementOWL-sm.jpg

“We thank ASAE for honoring the Supplement OWL with a Silver Award,” said Steve Mister, president & CEO, CRN. “This award is something the entire industry can be proud of, as the registry is the product of our collective collaboration and desire to improve ourselves from within. Proactive, effective self-regulation deserves to be acknowledged, and we appreciate ASAE for recognizing this important, industry-wide program."

The Supplement OWL was one of 32 Power of A Silver award winners this year, out of a total 149 submissions. Winning entries include programs from all corners of the association world, and are evaluated on reach, how the initiative embodies the power of associations, and the overall objective and outcome. The Power of A Awards were first launched by ASAE in 2009 to increase awareness about issues pertinent to associations and to spotlight the expertise and resources available for policymakers and other key audiences.

“As the Supplement OWL gains momentum within the industry and among stakeholders, I hope this award further motivates companies to participate in the registry,” Mr. Mister continued. “Despite having only just launched in April, the Supplement OWL is already being recognized for its merits and potential benefits. The OWL is still maturing, but this award speaks to its great potential and the impressive progress it has made in only a few months."

The Supplement OWL is an industry-wide dietary supplement product registry that will help create a more accurate and complete picture of the supplement marketplace for regulators, retailers, and industry. The Supplement OWL will serve as an online resource for a variety of stakeholders to identify products, their ingredients, and the companies who market them, and permit registry users to examine and evaluate labels and other product information. CRN has spearheaded the effort by coordinating a collection of companies who provided design and conceptual vision, providing the initial funding and project management, and implementing a marketing campaign to raise awareness in the industry. Partnering with CRN, UL, a global independent safety science company, is developing and administering the registry and the technology that will drive the Supplement OWL.

Note to Editor: The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers.  In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit www.crnusa.org. Follow us on Twitter @CRN_Supplements and LinkedIn.