The Council for Responsible Nutrition (CRN) and the National Advertising Division of the Council of Better Business Bureaus (NAD), an investigative and judicial arm of the advertising industry's self-regulatory body, have launched a new initiative that will increase monitoring of advertising for dietary supplements. The initiative has been developed to increase consumer confidence in the truth and accuracy of advertising claims for dietary supplement products and encourage fair competition within the industry. Read more...

Backgrounder:

New Industry Initiative Targets Deceptive, False and Misleading Dietary Supplement Advertising

Press Releases:

CRN Launches Advertising Campaign Urging Supplement Companies to Support NAD Self-Regulatory Program

CRN Adds New Media Partner in Support of Self-Regulatory Program

CRN Adds New Digital Component in Support of Self-Regulatory Program

Advertisement:

There's a New Sheriff in Town—You
This ad is running in June–September 2007 issues of the following publications read by the dietary supplement industry: Functional Foods & Nutraceuticals; Natural Products Insider; Nutraceuticals World; Nutritional Outlook, Nutrition Industry Executive; The Tan Sheet; and NPI Center.

File a competitive claim with NAD