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CRN-NAD Self-Regulatory Program

About the program:

Since 2006, the Council for Responsible Nutrition (CRN), through its CRN Foundation, and the National Advertising Division have worked together to increase monitoring of advertising for dietary supplements. NAD is the investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus.

This program enhances the marketplace for dietary supplements by increasing consumer confidence in the truth and accuracy of advertising claims for dietary supplement products and encourages fair competition within the industry.

FREE TOOL TO HELP AVOIC QUESTIONABLE ADVERTISING CLAIMS

Find out more...

 

FOR COMPANIES:
How to file a competitive claim...

BACKGROUND INFORMATION

There's a new sheriff in town--you!

Advertisement:

There's a New Sheriff in Town—You
This ad ran in June–September 2007 issues of the following publications read by the dietary supplement industry: Functional Foods & Nutraceuticals; Natural Products Insider; Nutraceuticals World; Nutritional Outlook, Nutrition Industry Executive; The Tan Sheet; and NPI Center.

 

Fact sheet:

Industry Initiative Targets Deceptive, False and Misleading Dietary Supplement Advertising (PDF)

Press releases:

09.19.12
CRN Provides Supplement Industry With Free Tool to Help Avoid Questionable Advertising Claims

11.09.09
CRN Foundation Announces Five-Year Grant to National Advertising Division for Review of Supplement Ads

07.09.07
CRN Adds New Digital Component in Support of Self-Regulatory Program

05.15.07
CRN Adds New Media Partner in Support of Self-Regulatory Program

04.30.07
CRN Launches Advertising Campaign Urging Supplement Companies to Support NAD Self-Regulatory Program

09.18.06
CRN, NAD Initiative to Expand Review of Dietary Supplement Advertising