CRN-NAD Self-Regulatory Program


COMPILATION OF NAD CHALLENGES

RETURN TO CRN/NAD HOME PAGE


The purpose of this compilation is to provide a summary of the dietary supplement advertising decisions issued by the National Advertising Division (NAD) in conjunction with the CRN/NAD Advertising Review Program. Please visit the online archive of the Advertising Self-Regulatory Council for subscription access to complete decisions. CRN publishes this web page as a service to its members and for informational purposes only. It is not intended as a substitute for legal advice. Please consult professional legal counsel with any specific questions or for legal advice regarding the information published on this website.

Cases shown as of November 2014. Total cases: 211 / Total cases referred to government agency for enforcement: 18

Scroll to browse cases, or use your web browser's "Find" or "Find on this Page" function to search specific terms. Click here to download as PDF.

Case No. Type Date
of
Decision
Challenger Advertiser Product Referred
to
Gov.
Agency
for
Enforce-
ment
Category of Supplement Types of Claims Examples of Claims
5784 Case Report 11/6/2014 CRN LifeCaps Nutraceuticals, LLC LifeCaps   Meal Replacement/Survival Pill •Health & Safety
•Performance
•Ingredient
•Nutrition
• LifeCaps (Emergency Food-Replacement Pill) will not only help sustain your life in an emergency, it will help keep you healthy, satiated and comfortable as well
• ...contains the perfect amount of nutrients that work together with our proprietary micro-particulate blend to create a metabolic trigger…[t]his allows your brain and vital organs to utilize the sugars, proteins and carbohydrates that are stored within body fat for energy.
• LifeCaps is safe for children over 4 years of age.
5777 Case Report 10/24/2014 NAD iMNatural.com Garcinia Cambogia Powder with 50% HCA Dietary Supplements   Immune Health/Ebola Virus Performance Some of the possible health benefits of Garcinia Cambogia [is that it]… fights… [the] ebola virus.
5770 Case Report 10/7/2014 CRN NeoGenesis, LLC Neo40 Daily Dietary Supplements   Cardiovascular Health •Testimonials
•Performance
Neo40 Daily is proven to help the body naturally increase its nitric oxide level (which helps support): Blood Pressure, Triglycerides, Energy Levels, Workout Endurance, Sexual Function.
5761 Case Report 9/10/2014 CRN Cerebral Success SmartX Premium Brain Supplement   Cognitive Health •Efficacy
•Performance
•Testimonials

• Designed to enhance memory, focus & mental agility: boost focus & concentration; stimulate mental energy & agility; enhance memory & recall; improve brain health & function; and reduce anxiety.
• Cerebral Success was specifically designed as a study pill to provide an Adderall alternative for students who are taking the drug without a prescription.
5739 Case Report 7/1/2014 Bayer Consumer Healthcare Nature’s Way Brands, LLC Alive! Women’s Energy, Alive! Men’s Energy, Alive! Women’s 50+, and Alive! Men’s 50+ Multivitamins Multi-Vitamin •Establishment
•Performance


• Made with 26 fruits and vegetables.
• Superior Potency – 100%+ daily value of 20 vitamins/minerals.
5738 Case Report 6/6/2014 CRN Bell Lifestyle Products Virux Viral Infections #42   Immune Health Health Claims • Helps you with sexually transmitted diseases, herpes, cold sores, and influenza.
• African plant base that has the ability to inhibit virus replication in our bodies.
• Virux works immediately to lessen or kill herpes and other viruses (implied claim).
5727 Case Report 6/17/2014 CRN RDK Global Pharmaceuticals Provailen yes Joint Health •Establishment
•Performance
•Testimonials

• Stops Arthritis Pain At The Source!
• 87.6% of clients asked experience up to 90% reduction in arthritis pain.
• …why would you not try this fungus which has proven to help alleviate the majority of arthritis issues?
5606 Compliance 6/20/2014 NAD New Nordic US, Inc. Hair Volume   Hair Health • Testimonials
• Performance
After a few weeks with Hair Volume I was impressed. My hair looks great. I’m so happy I have found these tablets.
5333 Compliance 6/19/2014 NAD New Nordic US, Inc. Mulberry Zuccarin Dietary Supplement   Blood Sugar • Endorsement
• Efficacy
• Ingredient
• Performance
• Stabilize your blood sugar levels with this new highly concentrated mulberry leaf extract.
• Block carbohydrate digestion and regulate your blood sugar with this new unique and
highly concentrated mulberry leaf extract.
5725 Case Report 6/16/2014 NourishLife, LLC Pursuit of Research, LLC Nutriiveda Dietary Supplement  
Speech Development
Cognitive/Behavioral
• Establishment
• Performance
• ...many others seeing the same surges in their children (of all ages from 2 years old to teens to adults) with diagnosis of apraxia, autism, TBI, global delays, ADHD.
• Nearly 100% success rate...results within a few days.
5331 Compliance 6/12/2014 NAD LifProducts, Inc F’rst Defenz   Immunity Health • Ingredient/Preventative Health
• Exclusivity
• Testimonials
• Helps: Stop a Cold and Sore Throat, Maintain Healthy Gums & Teeth, Remove Plaque and Tartar, Freshen Breath.
• Uniquely formulated with 100% natural essential oils and herbal extracts.
5663 Case Report 6/10/2014 NAD DSM Nutritional Products LLC life'sDHA Omega-3 Supplements   Memory • Establishment
• Performance
• Looking for a better way to remember things? Remember life’sDHA.
• life’sDHA is the only omega-3 clinically shown to improve memory.
5714 Case Report 5/16/2014 NAD iSatori, Inc. Energize- The All-Day Energy Pill   Energy • Establishment
• Performance
• Just take two Energize tablets in the morning for all-day energy.
• No Jitters, No Crash, No Bitter Taste!
• 8-Hour Efficacy Shown in Clinical Testing.
5709 Case Report 5/7/2014 CRN Lutimax Nutraceuticals, LLC Lutimax Pediatric Powder & Pediatric Powder with L-Theanine   Children (ADD/AHD)
• Performance
• Testimonials
• ...can help with speech improvement, emotional attachment, cognitive functions, coordination, behavior outbursts, attention span, intimacy, interaction, and comprehension.
• If you have a hyper-active child Lutimax Pediatric Powder with L-Theanine would be recommended as a first choice.
• ...clinically shown to help improve the quality of life in children.
5706 Case Report 4/24/2014 CRN Akeso Health Sciences, LLC MigreLief Original Formula for Adults & Children's Migrelief   Migraine Relief • Establishment
• Performance
• Testimonials
• MigreLief contains a patented ‘Triple Therapy’ approach to reestablishing normal cerebrovascular tone and function which is disrupted in children who have migraines.
• Puracol, MigreLief’s proprietary blend of two unique feverfew sources, magnesium from two
sources and high dose, highly absorbable riboflavin (Vitamin B-2) have all independently been
shown to be of significant therapeutic benefit to chronic migraine sufferers.
5690 Case Report 2/25/2014 NAD geneME, LLC geneME Wellness Supplements   Personalized Wellness • Establishment
• Performance
• Scientifically-Validated Wellness Formula Made Just for You.
• Only geneME is scientifically formulated to reverse your personal and specific genetic weaknesses.
5680 Case Report 1/30/2014 CRN Elements of Health Care, LLC L-arginine Plus yes Anti-aging
Cardiovascular Health
General Health
• Establishment
• Performance
• Testimonials
• L-arginine Plus™ is based on a Nobel Prize winning medical breakthrough that some consider to be one of the most important advancements in the fight to naturally lower High Blood Pressure, Stroke, High Cholesterol, and Heart Attack in the last 50 years!
• L-arginine supplementation has been shown to encourage the pituitary gland to release human growth hormone (HGH).
5073C Compliance 1/14/2014 NAD Brain Research Labs Procera AVH yes Cognitive Health Performance Vinpocetine, a substance that helps deliver increased oxygen and glucose to your brain.
5675 Case Report 1/14/2014 NAD Pharmavite, LLC NatureMade Letter Vitamins, Fish Oil, Flaxseed Oil, CoQ10 and Diabetes Health Pack
Supplements
  General Health Superiority #1 Pharmacist Letter Vitamin Brand (US News & World Report - Pharmacy Times Survey)
4749C Compliance 12/23/2013 NAD Living Essentials 5-Hour Energy   Energy Performance No crash!
5666 Case Report 12/23/2013 NAD Trinity Sports Group, LLC NeuroImpact   Brain Health • Establishment
• Testimonials

• Brain Recovery Support for Contact Sports.
• Clinically Tested
• Patent-pending product clinically proven to support proper neurological function after contact sports
5672 Case Report 12/20/2013 NAD COORGA Nutraceuticals Corporation Grey Defence yes Hair Health Performance • Reverse Grey Hair in 6 Months!
• Grey defence neurtalizes hydrogen perioxide on contact, helping to slop, stop and reverse grey hair due to oxidatve stress.
5671 Case Report 12/20/2013 NAD Rainbow Light Nutritional Systems Omega Skin & Mood Dietary Supplement   Mood
Anti-aging
Performance • The unique combination of DHA, EPA, along with astaxanthin, ResVinol-25 and GLA, work to reduce visible signs of aging…
• Omega Skin and Mood is formulated to reduce fine lines and support a healthy mood.
5665 Case Report 12/18/2013 NAD American Media, Inc. Shape Water Boosters   Energy
Beauty
Native Advertising/Implied Claims Advertising appeared to be editorial content and maymislead or confuse consumers who may attach a different weight or significance to editorial content versus pure advertising content.
5662 Case Report 12/13/2013 CRN Prescription Vitamins, LLC Statinzyme   Muscle Pain
Cardiovascular Health

Health & Safety Claims • The composition is a unique innovation and reinvention of the old hair, skin and nail tablet.
• ...may reduce cardiovascular risk in patients who are suffering from statin induced vitamin D deficiency.

5606C Compliance 12/11/2013 NAD New Nordic USA, Inc. Hair Volume   Hair Health • Health
• Performance

• The composition is a unique innovation and reinvention of the old hair, skin and nail tablet.
• Thousands of people have already experienced the benefits of Hair Volume, which has made it the world’s leading hair tablet with natural apple hair growth.
• Strengthens hair.
5660 Case Report 12/10/2013 NAD Bremmen Clinical, LLC Vysera-CLS yes Weight Loss Performance • A Pill That Can Reshape Your Entire Body in 30 Days.
• ...dropping inch upon inch of unsightly fat from your waist, hips, thighs and tummy… even if you’re eating more than 2,000 calories a day!
• last but not least... cause a significant loss of actual fat mass from all over your body..
187 NARB Panel 11/9/2013 NAD Media Consumer Healthcare, Inc. MidNite PM   Sleep Aid • Establishment
• Performance

Advertiser can not make a "fast" sleep claim for the ingredient melatonin
5647 Case Report 10/25/2013 NAD Maxam Nutraceuticals, LLC PCA Dietary Supplement yes Toxins • Establishment
• Performance

• PCA is the only product ever specifically developed to naturally help your body safely and effectively remove all toxins, poisons, chemicals or anything that is not part of a healthy living biological system.
• PCA has been used and proven over the last 15 years to be the most effective toxin remover available
5641 Case Report 10/10/2013 CRN HealthyLife Sciences, LLC Healthe Trim   Weight Loss • Establishment
• Performance

• ...safely suppresses your appetite and speeds your metabolism so you can lose
weight without feeling hungry or deprived.
• With all natural ingredients and clinically proven results, Healthe Trim equips your body to maximize weight loss.
5631 Case Report 9/11/2013 NAD Maximum Human Performance, LLC MYO-X   Muscle Enhancement • Establishment
• Performance

• Clincially shown to reduce myostatin in 100% of human test subjects...
• Backed by more than a decade of evolutionary bench work and published scientific research showing it can truly reduce human myostatin levels!
5629 Case Report 9/10/2013 NAD WellNx Life Science, Inc. NV Hollywood Weight-Loss Supplements   Weight Loss • Establishment
• Efficacy
• Implied
• Performance
• Testimonials
• ...Drop 1 jean size in 2 weeks.
• Backed by 2 clinical studies.
• Implied claim that normal weight individuals will see fast weight loss.
5627 Case Report 9/9/2013 NAD Supragenix, LLC CB-1 Weight Gainer   Weight Gain • Implied
• Performance
Average weight gain of 9.4 lbs. in only 4 weeks.
5621 Case Report 8/21/2013 CARU Pharmacare US, Inc. Kid Smart Fish Oil   Fish Oil Unsafe/Inappropriate Advertising Omega-3 can help support brain function, normal focus and mood.
5620 Case Report 8/8/2013 NAD NourishLife, LLC SpeechNutrients Speak   Speech Development • Establishment
• Efficacy
• Implied
• Performance
• Testimonials
• ..special blend of nutrients provides targeted benefits including: nutritional support of verbal and motor skills, reduction in oxidative stress , and promotion of a healthy inflammatory response.
• See benefits “as soon as the first week".
• ...combination of omega-3 within vitamin E together had a dramatic impact on these children’s symptoms, not only helping with speech, but also improved eye contact and helping to improve pain sensation.
5612 Case Report 7/29/2013 NAD BPI Sports, LLC SAAs Energy Dietary Supplement   Energy
Sport Nutrition
Performance • Perfect anabolic aminos.
• Go Faster. Build Muscle.

5613 Case Report 7/29/2013 NAD BPI Sports, LLC 1 M.R. (One More Rep) Pre-Workout Powder   Sports Nutrition Superiority • #1 Strongest Pre-Workout Formula.
• #1 Professional Bodybuilding “Dialed In” Vehicle.
5614 Case Report 7/29/2013 NAD BPI Sports, LLC Go Performance Pre-Training Powder   Energy
Sport Nutrition
Superiority • Stronger than 13 DMAA.
• Hits You Harder. Lasts Longer. Crazy Energy. Zero Crash.
5606 Case Report 7/25/2013 NAD New Nordic USA, Inc. Hair Volume   Hair Growth • Testimonials
• Performance

• Strengthens your hair. With hair groth factors and minerals for hair follices, skin and nails.

5611 Case Report 7/12/2013 NAD DrFuhrman.com, Inc. Immunotect   Immune Support
• Ingredient
A carefully selected combination of ten powerful immune-supporting, cancer-fighting mushroom species with varying and synergistic immune strengthening action
5603 Case Report 6/10/2013 NAD GAT (German-American Technologies) NITRAFLEX Hyperemia & Testosterone Enhancing PWD   Sports Nutrition/Testosterone • Establishment
• Performance

• Clinically proven to increase strength! Vasodilation Testosterone Reactive Hyperemia (Muscle Pumps) Strength Energy Hardness.
• In just 2 short weeks, pilot test subjects...Increased muscle work capacity by 21.6%...Bench press increased up to 10 lbs...Increased their free testosterone by avg. 13.4%.
5601 Case Report 6/4/2013 CRN Green Tea Hawaii, LLC Raspberry Ketone Drink yes (re-opened 9/17/13) closed 10/18/2013 Weight Loss
Energy
Blood Sugar
Establishment • Fat cells exposed to these adiponectin rich ketones become “excited” and start reducing immediately ... in as few as 5 days.
• By reducing drops or spikes in blood sugar, you increase energy and regulate mood. This will prevent binging due to sudden hunger spells.

5596 Case Report 5/30/2013 NAD The Winning Combination, Inc. Abrexin Weight Loss Supplement   Weight Loss • Establishment
• Performance
• Testimonials
• Lose Weight While You Sleep!
• No need to alter your lifestyle with hard to follow diets or impossible to stick to workouts.
• A 40% reduction in the fat that hides just under your skin.
5588 Case Report 5/20/2013 CRN Institute for Wellbeing, Inc. Virasyl   Immune Health
Detoxification

• Establishment
• Performance

• Formulated in a medical clinic and backed by research to support...GI Tract & Immune System, Nerves & Mental Clarity, Joint & Muscles, Detox & Purification.
• Properties of humic acid benefit people seeking immune support.

5598 Case Report 4/29/2013 NAD Media Consumer Healthcare, Inc. MidNite PM   Sleep Aid Performance • The only one you can take in the middle of the night.
• Promotes healthy sleep and manages minor pain.
5576 Case Report 4/25/2013 NAD UPSlabs, LLC Jack3d Products   Energy
Sport Nutrition
• Express/Implied
• Establishment

• Being three-quarters through your workout and feeling like you’ve got a full tank.
• The Original, University Studied legend.
5571 Case Report 4/9/2013 NAD USPlabs, LLC AP Dietary Supplement   Weight Loss/Carbohydrates • Establishment
• Implied

• Clinical study demonstrates first dose effectiveness.
• Taking AP dietary supplement before eating renders carbohydrates non-digestible (implied).
5569 Case Report 4/8/2013 Nutrition 21, LLC InterHealth Nutraceuticals, Inc. Zychrome   Insulin Management • Establishment
• Performance

• 2x more effective than chromium picolinate in improving insulin function.
• Zychrome outperformed chromium picolinate on multiple key parameters tested.
• 88% of diabetic educators prefer Zychrome over chromium picolinate for insulin management...
5550 Case Report 3/25/2013 CRN Star Herbs, LLC My Low Press   Blood Pressure • Establishment
• Performance

• Star Herbs’ My Low Press herbal formula offers powerful, all-natural support for lowering blood pressure and maintaining it at normal levels without any side effects
• My Low Press also helps alleviate blood related deficiencies such as anemia and dizziness

#184 NARB Panel 3/13/2013 CRN Healthy Directions, LLC Joint Advantage Gold   Joint Health • Establishment
• Performance/Testimonials
• Reduce joint pain - in as little as 7 days!
5557 Case Report 2/19/2013 Europharma, Inc. Natural Factors, Inc. CurcuminRich Tumeric Root Extract Theracurmin & Theracurmin-Pro 300   Inflammation Superiority/Performance • Theracurmin is the only curcumin preparation to demonstrate a clear dose response.
• The only product that has shown to actually increase the free curcumin form is Theracurmin. As free curcumin is significantly more active than the metabolites, it is extremely likely that Theracurmin is not only better absorbed, but it also produces additional benefits compared to other supplemental forms of curcumin.

5545 Case Report 1/15/2013 Matrixx Initiatives, Inc. ProPhase Labs, Inc. Cold-EEZE®   Immune Health • Establishment
• Efficacy
• Implied
• Comparative Performance
• Superiority
• Clinical Studies have shown: the Cold-EEZE® proprietary formula reduces the duration and severity of colds by nearly half.
• Cold-EEZE® . . . releases zinc ions, which interfere with the cold virus’ ability to reproduce.
5539 Case Report 12/31/2012 CRN Ampersand Industries, LLC Trimedisyn Prenatal Vitamin   Prenatal Health Performance • Daily intake of Folic Acid (400 mcg) can help prevent having a child with a brain or spinal cord birth defect.
• Scientific evidence suggests that calcium supplements may reduce the risk hypertension and pregnancy-related hypertension and preeclampsia during pregnancy.
• Probiotics can help reduce occurrences of eczema shown in double-blind randomized placebo-controlled trials.
5538 Case Report 12/28/2012 CRN Body Dynamics, Inc. Mega Cleanse   Liver, Kidney, Colon Health
Weight Loss
Blood Sugar
Digestive Health
Efficacy • Contains 42 herbs and super foods to cleanse toxins from the liver, colon, kidneys, lymphatic system and blood.
• Herbs in this formula help to stabilize blood sugar levels.
• May help to treat metabolic problems, including obesity, glucose intolerance, and unhealthy lipid profiles.
5536 Case Report 12/20/2012 CRN Nature's Answer, LLC Bio-Strath Food Supplement   Immune Health
Memory/Concentration
Children (ADD/AHD)
• Efficacy
• Clinically proven
• Bio-Strath groups yielded better results in terms of the general state of health, concentration, fatigue, vitality and stress, along with fewer absences from work, than the flu vaccination group and the control group.
• 76% improvement in ADD/ADHD; better grades as a result of higher levels of concentration.
5535 Case Report 12/20/2012 CRN Proactive Life, LLC Diabetes Support Supplements   Diabetes
Cholesterol
Inflammation
Performance • Lower bad cholesterol.
• Turmeric lowers insulin levels by 20%.
5529 Case Report 12/10/2012 NAD Borba, Inc. Skin Balance Water Products (Age Defying / Clarifying / Firming / Replenishing)   Skin Health Performance • Scientifically designed blend of nutrients intended to help with clogged pores, troubled skin and multiple impurities and allow your body to help skin regenerate its natural support system and improve clarity.
• Age-fighting skin renewers intended to enhance your youthful appearance by softening the appearance of fine lines and wrinkles and renew skin’s natural glow.
• Intended to promote the skin’s natural support system, helping to nourish and tone the skin.
5421C Compliance 12/7/2012 CRN Barlow Herbal Specialities, Inc. LDM-100   Antibiotic • Efficacy
• Establishment

• Broad spectrum plant antibiotic, Virastatic, Bacteriostatic, Fungicidal
(influenza, colds, respiratory and urinary infections, staph and strep
infections, skin infections, warts, etc.)”
• Implied claim that LDM-100 performs like a pharmaceutical grade antibiotic.
5512 Case Report 10/4/2012 CRN Healthy Directions, LLC Joint Gold Advantage   Joint Health Efficacy • Reduce joint pain - in as little as 7 days!
• Build healthy joint cartilage.
• Eliminate stiffness.
5501 Case Report 8/22/2012 Nestlé Healthcare Nutrition Inc. Abbott Nutrition Ensure Clinical Strength Nutrition Supplement   Nutritional Supplement • Efficacy
• Clinically proven
• Ensure nutritional drink is “clinical strength” and provides “clinical nutrition” that will help ailing patients to recover more quickly.
• 3 out of 4 doctors recommend the Ensure Clinical Strength variety and is the number one doctor recommended drink and as opposed to the Ensure brand (implied claims).
5489 Case Report 7/16/2012 CRN Pharmapro, Inc. Sterodrol Supplements   Body Building • Efficacy
• Clinically proven
• The most powerful size and strength gaining compound available.
• The most powerful legal steroid alternative
5485 Case Report 7/10/2012 NAD Interceuticals, Inc. BetterWOMAN   Female urinary control • Efficacy
• Establishment

• Clinically tested herbal supplement.
• Reduce urinary frequency; improves urine control.
5478 Case Report 6/29/2012 Pfizer Healthcare Bayer HealthCare Citrical Slow Release 1200   Calcium Supplements • Efficacy You only have to take it once per day for your daily dose.
5475 Case Report 6/21/2012 NAD Vital Pharmaceuticals, Inc. d/b/a VPX Redline Medivin 100% Natural Liquid Vitamin & Mineral Delivery System   Sports Nutrition
• Performance
• Establishment
It's not the amount you take, it's what you absorb and utliize.
5474 Case Report 6/19/2012 CRN EuroMedica, Inc. PhosphOmega-3/Vectomega Supplements   Omega-3
• Performance
• Establishment
• Up to 50 times greater absorption than fish oil.
• Greatly enhanced bioavailability and stability than fatty acids on triglyceride carriers such as fish oil.
• 100% sustainable.
5471 Case Report 6/13/2012 NAD i-Health, Inc. BrainStrong   Cognitive Health
Memory
Children

• Performance
• Establishment
• You nurtured his brain with DHA when he was in the crib. Why stop now when he is expanding his territory? (Implied claim that “[a] child’s brain will not develop and function well without DHA supplementation.”).
• Provides an important brain nutrient lacking in most kids’ diets.
5467 Case Report 6/1/2012 CRN Generix Laboratories, LLC BiphedAdrene Weight-Loss & Energy-Boosting Supplements Yes Energy
Weight Loss

• Performance • While the pills do cause rapid weight loss (no doubt about that), most people buy them as ‘speed pills.
• These amphetamine-like compounds provide not only very substantial weight-loss, but also a similar mood and energy boost.
5466 Case Report 5/24/2012 NAD Lunada Biomedical, Inc. Amberen   Menopause • Efficacy • Provides an effective all-in-one solution for common symptoms of menopause. Most women begin experiencing relief in just a few days
• Completely natural; contains no artificial hormones or harmful ingredients, and is clinically proven to rejuvenates your natural neuroendocrine mechanisms
5451 Case Report 3/29/2012 NAD Dream Brand, LLC Add Lib   Energy, Mood
Female Sexual Health


• Performance
• Health

• All natural supplement for women to feel better physically, mentally and emotionally – a holistic approach to sustain energy and reduce anxiety.
• Promotes energy, a healthy mood and sexual desire...Ingite your desire.
5441 Case Report 3/27/2012 CRN Good Health Naturally, LLC Serranol Supplements   Blood Pressure
Cardiovascular
Diabetes
Memory
Pain, Erectile Dysfunction, Weight Loss

• Performance
• Establishment
• Powerful astonishing formula to fight everything from joint problems to life-threatening conditions like cancer.
• This product, which contains an incredible formulation of unique ingredients also, has a remarkable ability to increase energy levels and improve the condition of all cells in the body. Fight premature aging and unhealthy body with this amazing natural formulation..
• No reports of serious side effects or interactions with drugs.
5435 Case Report 2/28/2012 NAD Irwin Naturals Doctor Developed Clear Pure Complexion   Skin Health • Efficacy
• Ingredient
• Advanced pro-nutraceutical complex targets internal factors that influence problematic skin. Revolutionary skin care product that addresses acne prone skin.
• Implied claim that it treats and eliminates acne
5433 Case Report 2/24/2012 NAD Vitanergy, Inc. Urinozinc Supplements   Prostate Health
• Performance

Shown in clinical studies to help: reduce symptoms associated with an enlarged prostate, improve urinary flow rate.
5428 Case Report 2/13/2012 CRN Western Research 3000, Inc. ReZerect   Erectile Dysfunction, cardio health, blood sugar regulation, weight control, fitness, memory • Efficacy • Perform llike you're 18 again!!!
• “ReZerect™ is not only good for your sex life – it’s good for you, period!...supports cardiovascular and prostate health, blood sugar regulation, weight control, fitness, and even memory
5424 Case Report 2/3/2012 NAD EyeScience Labs, LLC Computer Eye Scan Formula   Eye Health • Establishment Our clinically proven ingredients ... help increase blood flow, improve accommodation, and reduce inflammation for a noticeable difference while using the computer.”
5421 Case Report 1/25/2012 CRN Barlow Herbal Specialities, Inc. LDM-100   Antibiotic • Efficacy
• Establishment
• broad spectrum plant antibiotic
• implied claim that it provides the same benefits as a pharmaceutical grade antiobiotic
5419 Case Report 1/20/2012 NAD Direct Digital, LLC Instaflex   Joint Health • Efficacy
• Revolutionary
• Breakthrough!
• Lubricates joints
5408 Case Report 12/22/2011 NAD Nature's Way Product, Inc. Umcka Cold Care Tablets   Immune Health • Efficacy
• Establishment
• Comparative
• While other cold medicines just mask symptoms, Umcka ColdCare speeds recovery- naturally.
• Get better faster with homeopathic Umcka ColdCare
• It's safe, natural and clinically proven to shorten duration and reduce the severity of coughs, colds, sore throats and sinus/bronchial infections.
5393 Case Report 11/7/2011 CRN Proven Health Results Diab-X   Diabetes • Efficacy
• Establishment
• Promote healthy blood levels
• More than 100 clinical trials by leading Universities!
• Defeat diabetes naturally!
5396 Case Report 11/3/2011 NAD Proprietary Nutritionals, Inc. Sytrinol®   Cardiovascular Health
Antioxidant
• Efficacy
• Establishment
• Safe
• 30% improvement in Cholesterol in just 30 days!
• Clinically Studied
• Lowers Total Cholesterol/Lowers LDL/Lowers Triglycerides
• proven to be safe/safe
5389 Case Report 10/27/2011 NAD Flora Inc. Udo's Oil 3-6-9 Blend   Sports Performance • Establishment
• Performance
• Testimonials
• 42% More Endurance
• Athletes around the world are experiencing greater strength, improved stamina and faster recovery using Udo’s Oil. Now it’s your turn.
• Lose tremendous amounts of body fat, feel less depressed, sleep better.
5382 Case Report 10/5/11 CRN Dr. Enrico's Nutritionals, Inc. Neuropasil   Pain Relief • Efficacy
• Establishment
• Safe
• America’s Leading Remedy for Nerve Relief
• Neuropasil relieves the pain and symptoms associated with Nerve Pain, Peripheral
Neuropathy, Diabetic Neuropathy, Carpal Tunnel Syndrome, Fibromyalgia, back and neck pain and numbness, tingling and burning in the hands and feet
• Help relieve your pain with safe and all-natural doctor recommended Neuropasil
5373 Case Report 9/1/11 NAD NNC, LLC Vitali-T-Aid™   Sexual Performance
Men's Health
• Efficacy
• Performance
• Ingredient
• Supports Healthy Erectile Functions
• helps make men strong, sexy
and virile again
• 85% of the clinical trial group reported an improvement in
sexual desire and performance in just 21 days
5280 Case Report 8/10/11 CRN Iceberg Labs, LLC Immune Shield   Immunity Health • Efficacy
• Performance
• Preventive Medicine for any Form of Flu
• improve your metabolism & energize you every time
• protects us against diseases by identifying and destroying “Pathogens” and “Tumor Cells
5356 Case Report 7/25/2011 CRN Nu Century Herbs Resprin   Respiratory Health • Drug
• Clinically Proven/Shown
• Ingredient
• The natural herbal breathing enhancer is specially formulated with a unique blend of 23 herbs, clinically shown to support respiratory health and clearer breathing.
• The natural solutions for your asthma/allergy customers growing healthcare concerns.
171 NARB Panel 7/18/2011 NAD Vital Pharmaceuticals, Inc. Meltdown Fat Assault RTD Beverage and Fat Incinerator Capsules   Weight Loss Performance • Meltdown Capsules University Proven To: Burn Fat for 6+ hours and Increase Fat Utilization by 56%.
• Increase Metabolism up to 14% for 3+ Hours!
• 273% better than the infamous caffeine plus ephedrine stack.
5349 Case Report 7/8/2011 NAD Cambridge Institute for Better Vision EYEMAX-plus   Multi-Vitamin • Comparative
• Superiority
• Endorsement
• This comprehensive, balanced formula has more vision-protecting nutrients than other popular brands.
• The people who take EYEMAX-plus can sense it, and research proves it too.
• Now his eye doctors tell us that his vision has completely stabilized.
5321 Case Report 6/30/2011 NAD Any, Inc. KetoMist Spray yes Weight Loss • Endorsement
• Speed
• Efficacy
• Performance
• Average loss is 30 lbs. in 30 days.
• Virtually 100% Success Rate
• Lose FAT, not Muscle!
• This has been the absolute best thing I've ever done for weight loss and I now know I can lose the next 20 pounds.
5330C Compliance 6/28/2011 Pfizer, inc. Bayer HealthCare, LLC Citracal Bone Density Builder with Genistein   Calcium Supplements Performance with Genistein -- as you age, it gets harder to build bone density with calcium and Vitamoin D alone.
5344 Case Report 6/27/2011 Zone Labs, Inc. Nordic Naturals, Inc. Ultimate Omega Sport 90   Fish Oil • Superiority
• Comparative
• Nordic Naturals has perfected fish oils by offering great taste, purity and unmatched freshness levels.
• Our products consistently test far below acceptable national and international pharmaceutical limits.
5343 Case Report 6/16/2011 NAD Pharmavite, LLC TripleFlex Liquid Softgels   Joint Health • Speed
• Performance
• Comparative
• Unlike pain relievers, TripleFlex works with your body to naturally improve joint comfort, mobility and flexibility in as little as 7 days.
• Triple Strength
5334 Case Report 5/18/2011 NAD Rexall Sundown, Inc. Osteo Bi-Flex   Joint Health • Competitive Purchasing
• Speed
• Efficacy
• Performance
• Joint support formula designed to show improvement in joint comfort within 7 days!
• Features 5-LOXIN Advanced - a patent pending special natural extract of Boswellia Serrata that shows improvement in joint comfort within 7 days.
• #1 Doctor & Pharmacist Recommended Brand
5333 Case Report 5/12/2011 NAD New Nordic US, Inc. Mulberry Zuccarin Dietary Supplement   Weight Loss
Blood Sugar Health
• Endorsement
• Efficacy
• Ingredient
• Performance
• I went down 6 clothing sizes!...Very quickly I felt a decrease in my sugar cravings and an increase in energy.
• Stabilize your blood sugar levels with this new highly concentrated mulberry leaf extract.
• Mulberry Zuccarin is a natural product which helps maintain healthy blood sugar levels.
5331 Case Report 5/10/2011 NAD LifProducts, Inc. First Defenz   Immunity Health • Ingredient
• Preventative Health
• Exclusivity
• Dr. Formulated and Approved All Natural Ingredients.
• Uniquely formulated with 100% natural essential oils and herbal extracts
• Perfect for Doctors, Nurses, Flight Attendants, Teachers, All Retail & Office Employees.
5330 Case Report 5/9/2011 Pfizer Healthcare Bayer Healthcare, LLC Citrical Bone Density Builder with Genistein   Calcium Supplements • Performance
• Ingredient
• Efficacy
• Clinically Proven to Significantly Increase Bone Density Up to 5%
5325 Case Report 5/2/2011 NAD ABBOTT LABRATORIES Ensure Muscle Health   Muscle Health • Exclusivity
• Performance
• Ingredient
• Efficacy
• New scientific advances have led to a breakthrough in the fight against muscle loss.
• Promotes muscle growth by increasing protein synthesis to help your body produce more muscle.
• New Ensure Muscle Health has Revigor, the amino acid metabolite HMB, and protein to help rebuild muscle and strength naturally lost over time.
5317 Case Report 3/28/2011 NAD DSE Healthcare Solutions, LLC Cystex   Urinary Health • Drug
• Efficacy
• Competitive purchasing
• Comparative
• Performance
• Cystex Helps Manage UTIs…and Now promotes Urinary Health!
• Cystex is the trusted urinary health brand that has helped millions of women manage the pain and discomfort of urinary tract infections.
• Cystex both manages the pain associated with a UTI and reduced the progression of the bacteria.
5113 Compliance 3/14/2011 CRN Quten Research Institute Qunol CoQ10   Blood Sugar Health • Comparative
• Preventative Health
• Clinically Proven/Shown
• Performance
• Speed
• Medically Proven Efficacy
• Taking Qunol reduces both systolic and diastolic pressure by 10% over an 8 week period
• This reduces the risk of heart disease, stroke, kidney disease and dementia
5304 Case Report 3/14/2011 NAD Urban Nutrition, LLC Neurostin   Mind Health • Ingredient
• Endorsement
• Preventative Health
• Efficacy
• Performance
• Clinically Proven/Shown
• I started taking Neurostin and I was me again. I feel as sharp as I did 15 years ago.
• The Scientifically Advanced Product for Preventing and Reversing Memory Loss, Providing an overall boost for the brain and for stropping damage to brain cells.
• Neurostin's four primary ingredients have all been Clinically Proven Multiple Times.
5292 Case Report 2/23/2011 NAD Peak Life, LLC Somnapure   Sleep Health • Ingredient
• Performance
• Exclusivity
• Efficacy
• Somnapure's superior formula contains herbal ingredients such as Chamomile and Passionflower, which have a calming effect on the body, in addition to melatonin.
• Together, this scientifically formulated, intelligent blend of high quality ingredients is what makes Somnapure effective and non-habit forming.
• Wake up feeling refreshed, energetic and free of grogginess or negative side-effects.
5038C Compliance 2/14/2011 Nutramax Laboratories, Inc Patent Health, LLC Trigosamine Fast Acting (Trigo FA)   Joint Health • Clinically Proven/Shown
• Speed
• Efficacy
• Imagine a pill that can start helping you get around more easily in just a matter of days.
• During the very first week 83% of the participants taking Fast Acting Trigosamine reported that their joints were already starting to feel better
5284 Case Report 1/31/2011 NAD Pharmavite, LLC Nature Made GreatMind   Mind Health • Ingredient
• Performance
• Efficacy
• Nature Made GreatMind has a unique patent-pending formula that enhances mental performance, clarity and short-term memory with daily use.
• Enhances mental clarity and performance.
• Keep your mind great with Nature Made GreatMind.
5280 Case Report 1/18/2011 CRN Iceberg Labs, LLC Immune Shield yes Immunity Health • Superiority
• Exclusivity
• Preventative Health
• Performance
• World's Most Complex and Beneficial Health Dietary Supplement
• Preventative Medicine for any Form of Flu
• Recent John Hopkins' publications have started to advise us that "Chemotherapy" IS NOT the ONLY manner to "Eliminate Cancer Cells"!
5273 Case Report 1/5/2011 CRN Skymall, Inc. Reversitall   Anti-aging
Red Wine Extract
Antioxidant
• Superiority
• Comparative
• Exclusivity
• Efficacy
• Revolutionary New Discovery Stimulates Longevity Gene!
• Reversitall (patent pending), a superior quality, highly purified supplement, reverse oxidative damage to cells and provides greater efficacy and performance than resveratrol alone.
• It is the only natural supplement that contains the necessary combined molecules to activate the SIRT-1 enzyme and increase the body's defense mechanism by 35% more than resveratrol alone.
5268 Case Report 12/30/2010 CRN Supple Beverages, LLC Supple   Joint Health • Ingredient
• Speed
• Performance
• Efficacy
• Superiority
• The active ingredients in Supple are prescribed by medical doctors as a first-line standard of care for joint suffering relief all around the world.
• Supple uses the highest strength of glucosamine and chondoitin that is highly regulated and sold as natural joint rebuilding agents in over 40 countries.
• Supple can help you realize complete and fast relief from joint suffering and can help you regain full mobility.
5267 Case Report 12/22/2010 NAD DSM Nutritional Products, Inc. i-flex   Joint Health • Performance
• Clinically Proven/Shown
• Speed
• Endorsement
• Comparative
• Exclusivity
• Proven in 3 published clinical studies to dramatically improve joint health and daily mobility.
• i-flex is truly unlike any other joint product out there.
• i-flex works faster glucosamine.
• After a month of using i-flex, I began feeling that I could go longer practicing without discomfort.
• Green and sustainable ingredient.
5266 Case Report 12/21/2010 NAD Marabou Limited GenFX   Anti-Aging • Clinically Proven/Shown
• Performance
• Efficacy
• Drug claim
• GenFX has been formulated to help replenish your body's lost levels of Youthfulness, Vitality and Attractiveness.
• HGH injections cost up to $15,000 and are available only to the super-rich! But now you can achieve the same results, simply and affordably.
• Clinical tests prove it! GenFX has no reported side effects, is all-natural and is designed to work with your body to produce its own HGH in the pituitary gland.
5248 Case Report 11/19/2010 CRN OxyLife Nutritional Supplements OxyLife HGH   Anti-Aging • Performance
• Ingredient
• Efficacy
• Age Defying
• Decrease in fat and increase muscle tone/Boost energy
• Improves brain functions such as memory and concentration
5250 Case Report 11/18/2010 CRN Pacific Shore Holdings, Inc. Burner Balm   Weight Loss • Ingredient
• Endorsement
• Speed
• Efficacy
• Our revolutionary Doctor Formulated Burner Balm lip balm is made with Green Tea, Hoodia Gordonii Extracts, Chromium Picolinate and Caffeine. These ingredients have all been proven for many years to be very effective in dietary supplements.
• I lost 8 pounds in 4 weeks with Burner Balm.
5243 Case Report 11/11/2010 CRN Sovereign Laboratories, LLC Colostrum-LD   Immunity Health • Clinically Proven/Shown
• Comparative
• Performance
• Competitive Purchasing
• Colostrum is clinically proven to be 3X more effective than the flu vaccine. No Side effects.
• Colostrum is the world's most important and respected supplement.
• Helps prevent toxins from entering the body
5227 Case Report 9/27/2010 NAD Vital Pharmaceuticals, Inc. Meltdown Fat Assault RTD beverage and Fat Incinerator Capsules   Weight Loss • Comparative
• Duration
• Clinically Proven/Shown
• Superiority
• World's 1st Fat Burning Drink
• Meltdown Capsules University Proven To: Burn Fat for 6+ hours and Increase Fat Utilization by 56%
• 972% more powerful than epinephrine.
• Increase Metabolism up to 14% for 3+ Hours!
5160 Case Report 9/24/2010 NAD Urban Nutrition, LLC RestAid   Sleep Health • Endorsement
• Speed
• Clinically Proven/Shown
• Efficacy
• RestAid is the non-prescription sleeping pill that is clinically proven to help you fall asleep faster, sleep deeper, stay asleep throughout the night, and wake up feeling great.
• 94% of users fall asleep during the initial 15-30 minutes.
5222 Case Report 9/22/2010 NAD EuroPharma, Inc. Curamin   Joint Health • Speed
• Comparative
• Superiority
• Efficacy
• Endorsement
• 90% of satisfied customers experience relief in 45 minutes
• After one week of 2 capsules daily, I have more freedom of movement than I've had in 15 years…
• Curamin worked better than anything else…
5217 Case Report 9/17/2010 NAD Celsius Celsius   Weight Loss • Clinically Proven/Shown
• Comparative
• Ingredient
• Performance
• Efficacy
• Recent scientific studies showed that Celsius burns fat as fuel and may increase lean muscle tissue when consumed before exercising.
• 114% greater decrease in body fat
• Good for you ingredients, such as Green Tea with EGCG, Ginger, Calcium, Chromium, B vitamins, and vitamin C, all which work together to raise metabolism...
5160C Compliance 9/10/2010 Perrigo Company Pharmavite LLC Nature Made Prenatal + DHA Liquid Softgel   Prenatal Health Performance • ...testing exceeds that which is required by either the FDA or USP for either tablets or softgels.
• Testing performed by an expert independent research organization using this model demonstrates that the folic acid in Nature Made® Prenatal Multi + DHA Liquid Softgels is available for absorption at levels exceeding that required by the applicable USP standard and effectively meets the current recommendations for pregnant women.
5207 Case Report 8/25/2010 CRN Bell Lifestyle Products Bell Shark Cartilage #1   Joint Health • Speed
• Endorsement
• Performance
• Comparative
• Superiority
• Ingredient
• Pain Free in 2 weeks.
• Evidence it works - Over 100 testimonials are on our web site with full names and towns from real people. All 100% true.
• Synthetic drugs for rheumatoid arthritis may run up to $10,000 a year and may not be as effective as Bell Shark Cartilage #1...
5175R Case Report 7/15/2010 NAD Harson Holdings, Inc. Okappa Slim yes Weight Loss • Endorsement
• Speed
• Performance
• Efficacy
• Clinically Proven/Shown
• Here's how I lost 33 pounds in little more than 1 month without exercise and I ate whatever I wanted!
• A group of researchers have succeeded, after numerous tests carried out in laboratories and after years of study, to find the perfect combination of plants that reverse the effect of calories.
• ...in our studies, we have found weight losses of up to 14 pounds in a week.
5196 Case Report 7/14/2010 NAD The Elations Company, LLC Elations Liquid Supplements   Joint Health • Endorsement
• Speed
• Performance
• Efficacy
• Clinically Proven/Shown
• Ingredient
• Improves joint comfort in six days - faster than any other leading joint supplement brand.
• Calcium, Citric Acid & Malic Acid: The combination of these ingredients in CCM can more effectively strengthen bones compared to calcium alone because CCM has better absorbability, meaning your bones will 'drink it up' ... whether or not Vitamin D is present.
• Clinical studies report that Calcium absorption from CCM was 26% greater than that of calcium carbonate.
5190 Case Report 6/21/2010 NAD MuscleMeds, Inc. Methyl Arimatest   Men's Health
Testosterone
• Efficacy
• Exclusivity
• Comparative
• Superiority
• Clinically Proven/Shown
• Increases Testosterone to Over 10,000 pg/mL
• …the greatest breakthrough in testosterone supplementation history, featuring a level of hardcore potency and effectiveness that has never been experienced before.
• Clinically Tested
5188 Case Report 6/14/2010 CRN Millennium Health, LLC Ellagic Acid Professional Grade 1000mg   Breast Health
Prostate Health
• Preventative Health
• Drug
• Clinically Proven/Shown
• Speed
• Efficacy
• Ellagic Acid may be one of the most potent ways to prevent Cancer.
• Ellagic Acid is a proven anti-carcinogen, anti-mutagen, and anticancer initiator.
• Nine years of study have shown that a natural product called Ellagic acid is causing G-arrest within 48 hours, and apoptosis within 72 hours for breast, pancreas, skin, colon and prostate cancer cells.
5167 Case Report 4/27/2010 Schiff Nutrition Group, Inc. Imagenetix, Inc. Inflame Away Celadrin   Joint Health • Clinically Proven/Shown
• Superiority
• Comparative
• Speed
• Performance
• Clinically tested and shown to be effective for improving joint comfort.
• Because InflameAway Celadrin works 6 times faster, 6 times more effective.
• Celadrin's beneficial effects have been proven superior in results to glucosamine, chondroitin, MSM and SAMe and other arthritic medications.
5162 Case Report 4/12/2010 CRN Health King Enterprise & Balanceuticals, Inc. JointFlexer   Joint Health • Clinically Proven/Shown
• Endorsement
• Preventative Health Claim
• Performance
• Efficacy
• Used for centuries, proven by clinical trials & research in China, made of herbal extracts free of pollutants.
• ...For the first time in 6 years she can feel her kneecap and is able to use the restroom without pain.
• Lubricates joint, reduces friction and prevents injuries of the joints.
5163 Case Report 4/10/2010 NAD FWM Laboratories, Inc. Acai Berry products   Antioxidant
Weight Loss
Mind Health
• Comparative
• Performance
• Efficacy
• Fight fat and lose weight
• Higher antioxidants than pomegranate and blueberry
• Fight free radical damage
• Increases energy and fights fatigue
5160 Case Report 4/8/2010 Perrigo Company Pharmavite, LLC Pharmavite LLC Nature Made Prenatal + DHA Liquid Softgel   Prenatal Health • Ingredient
• Exclusivity
• Efficacy
• Preventative Health Claim
• …Nature Made offers the first OTC supplement that combines a prenatal multivitamin with DHA in one single softgel.
• …formulated with 23 key vitamins, minerals and essential Omega-3 Fatty Acids that may benefit the neurological development of the fetus and health of the mother during pregnancy and may reduce the risk of having a child with brain or spinal cord birth defects.
5150 Case Report 3/17/2010 NAD SYNTRATECH Syntra-5 Total Body Solution   Blood Sugar Health • Efficacy
• Comparative
• Competitive Purchasing
• Clinically Proven/Shown
• #1 Recommended Blood Sugar Discovery
• Clinically Tested for Optimal Support of: • Weight Management • Blood Sugar • Blood Pressure
• Fasting Blood Sugar - from 196 to 89
5136 Case Report 1/13/2010 NAD Lifes2good Natural Healthcare Viviscal   Hair Health • Endorsement
• Ingredient
• Efficacy
• Performance
• Recommended by top celebrities and models.
• Viviscal is doctor recommended.
• I have seen slowing down of hair loss and improvement of hair characteristics including hair texture and diameter.
• 100% natural ingredients make Viviscal safe and free of harmful side effects.
5135 Case Report 1/11/2010 NAD Cobalis PreHistin   Immune Health • Exclusivity
• Clinically Proven/Shown
• Performance
• Efficacy
• Duration / Speed
• PreHistin is the World's First Pre Histamine.
• PreHistin was clinically shown to effectively maintain healthy IgE levels which have been linked to allergy symptoms such as sneezing, nasal congestion and runny nose.
• PreHistin helps build your immune system and has been shown to keep working for weeks after you stop taking it.
5112 Case Report 12/3/2009 CRN Hollywood Health and Beauty Ltd. Trimball EXP 200 yes Weight Loss
Appetite Suppression
• Clinically Proven/Shown
• Efficacy
• Performance
• Ingredient
• Endorsement
• Speed
• The effects were immediate. I ate everything I liked and as much as I liked.
• The least amount of weight loss for anyone tested is 33 pounds.
• It is the highest concentration of this active ingredient recommended by medical doctors for a 100% safe usage of these capsules.
• These two properties have been confirmed by many clinical studies...
5113 Case Report 12/3/2009 CRN Quten Research Institute Qunol CoQ10   Blood Sugar Health
Blood Pressure
Heart Health
• Speed
• Clinically Proven/Shown
• Comparative
• Superiority
• Efficacy
• Preventative Health
• Up to 6X better absorption than regular CoQ10.
• Taking Qunol reduces both systolic & diastolic pressure by 10% over an 8 week period.
• Medically Proven Efficacy
• Doctor recommended CoQ10 formula
• This reduces the risk of heart disease, stroke, kidney disease and dementia.
156 NARB Panel 11/13/2009 Patent Health, Inc. Nutramax Laboratories Trigosamine Fast Acting (Trigo FA)   Joint Health
• Efficacy
• Clinically Proven/Shown
• Trigosamine Fast-Acting has been clinically shown to get results in as little as 3 days..
• Just released clinical study says new pill works 600% faster than Glucosamine alone.
• 2 caplet dose for fast, all day joint relief.
5101 Case Report 11/5/2009 NAD Good Living Labs, LLC Good Days Herbal Supplement   Mind Health • Ingredient
• Performance
• Efficacy
• …to calm and refresh your mind and body, and to help you feel energized and strong - both physically and emotionally.
• Use Positive Mood Formula Daily for: • Depressed Mood • Low Self Esteem • Fatigue and Loss of Interest and Motivation
• L-theanine: Helps you be calm and stay in an alert state.
5100 Case Report 11/4/2009 NAD American Reduction Systems, LLC Cold Turkey Tea yes Lung Health
Smoking Cessation
• Efficacy
• Exclusivity
• Ingredient
• Comparative
• Guaranteed to reduce nicotine withdrawal symptoms by up to 100% or your money back!
• …the only true all natural, organic smoking cessation product on the market today.
• Our perfect blend of Cold Turkey tea contains alkaloids which specifically bind to the nicotine receptors, thus reducing, and in some cases elimination, nicotine withdrawal symptoms.
5086 Case Report 9/18/2009 Living Essentials Hansen Beverage Company Monster Energy Drinks   Energy • Energy • (This case involved missing labels on the energy drinks. No express claims were cited other than the drink being labeled as an "Energy Supplement").
5054 Case Report 9/10/2009 NAD Slimforce7.com Slim Force 7 yes Weight Loss • Performance
• Endorsement
• Efficacy
• Clinically Proven/Shown
• Speed
• After 10 days I had lost 20 pounds.
• 40 lbs in less than a month
• You can lose up to 1 pound in 8 hours
• You just don't lose weight, your whole metabolism is gradually modified
• SlimForce 7 is a weight loss product that has been the subject of many studies and research.
5084 Case Report 8/26/2009 NAD P & G Align   Digestive Health • Efficacy
• Superiority
• Clinically Proven/Shown
• Exclusivity
• Comparative
• Align is the #1 Gastroenterologist-Recommended probiotic supplement that helps you build and maintain a stronger, healthier digestive system.
• Only Align contains Bifantis, which gives you a probiotic supplement that is clinically proven against 5 signs of digestive imbalance, providing ongoing protection against episodic constipation, diarrhea, urgency, gas and bloating.
5075 Case Report 8/25/2009 NAD Metabolic Research Stemulite yes Weight Loss
Sleep aid
• Speed
• Efficacy
• Endorsement
• Comparative
• Increased Muscle Gain and Endurance
• Increased Weight Loss and Fat Loss
• Using Stemulite, I have seen results in 2-3 weeks.
• In just 5 days, my endurance has increased 25%.
5073 Case Report 8/24/2009 CRN/NAD Brain Research Labs, LLC Procera AVH   Mind Health
Memory
Focus
• Speed
• Exclusivity
• Superiority
• Endorsement
• Ingredient
• Efficacy / Performance
• First University-Validated Mood, Memory & Cognitive Enhancer with Double Proof Efficacy.
• Procera AVH is a unique, doctor developed, patent pending, proprietary formula of natural ingredients - proven by one of the world's premier brain research centers to energize the brain, uplift mood, improve memory and sharpen the mind.
• Clinically shown to restore the memory and brain power you had 10-15 years ago.
• It's a fast-acting formula
5072 Case Report 8/19/2009 NAD Sensa Products, LLC Sensa Weight Loss System   Weight Loss • Efficacy
• Superiority
• Clinically Proven/Shown
• Sensa was proven effective in one of the largest clinical studies ever performed on a non-prescription weight loss product.
• No other weight-loss product has such extraordinary clinical results.
• Sensa works with your body's natural impulses, not against them.
5071 Case Report 8/18/2009 NAD Deephaven Nutraceuticals Bravina   Speech • Endorsement
• Efficacy
• Bravina will provide you with the control and confidence you need for public speaking.
• It has changed my life and given me the confidence to speak in any situation to any type of crowd - large or small.
• I took a Bravina tablet and could feel my stress level decrease.
5065 Case Report 8/6/2009 Hansen Beverage Company Living Essentials 5-Hour Energy Drink   Energy • Comparative
• Superiority
• Implied
• …5 Hour Energy contains zero sugar and only 4 calories.
• Over 12 teaspoons of sugar and 200 calories in these [Hansen's Monster] energy drinks.
5038 Case Report 6/24/2009 Nutramax Laboratories, Inc PatentHEALTH LLC Trigosamine Fast Acting (Trigo FA)   Joint Health • Speed
• Comparative
• Superiority
• Clinically Proven/Shown
• Efficacy
• Trigosamine Fast-Acting has been clinically shown to get results in as little as 3 days. Participants continued to feel improvement throughout the 8 week trial.
• Just released clinical study says new pill works 600% faster than Glucosamine alone.
• It's a blend of herbal extracts that when combined with glucosamine improves absorption of nutrients and works quickly to improve mobility and flexibility.
5028 Case Report 6/5/2009 NAD Removyl Corporation Ltd. REMovyl Advanced Formula   Weight Loss • Speed
• Ingredient
• Endorsement
• Superiority
• Some women have already lost up to 22 pounds in one week.
• All this can be achieved without willpower, without any strict diet, without strenuous exercise.
• This combination of essential oils has become what may the fastest and most efficient way to lose weight that has ever been observed with an entirely natural product.
• I lost 11 pounds in less than a week without changing my eating habits and without strict diets.
5030 Case Report 6/5/2009 NAD Santica USA Research Labs, LLC Cellulase Gold/CelluScience   Skin Health • Clinically Proven/Shown
• Efficacy
• Performance
• Ingredient
• Endorsement
• In the most recent, published clinical study, 94% reported seeing results with this scientifically advanced anti-cellulite dietary supplement.
• ...contains the potent Vascolarys Complex that has been clinically proven to actually help reduce cellulite by helping promote healthy cell metabolism...
• After treatment with CelluScience, you could see firmer, smoother and better looking skin.
• CelluScience can produce results without any changes in diet, exercise or life style.
5025 Case Report 5/29/2009 Nestle CytoSport Beverage Company Muscle Milk yes Sports Nutrition • Ingredient
• Implied
• High Protein Milk Shake
• Muscle Milk
5021 Case Report 5/22/2009 NAD Central Coast Nutraceuticals, Inc. Colotox   Detoxification
Weight Loss
Energy
Cleansing
• Preventative Health
• Implied
• Superiority
• Comparative
• Efficacy
• Colon cancer is currently the second leading cancer killer in the United States, with 60,000 Americans expected to die from the disease this year…
• Colotox will help: Remove toxic buildup; Increase energy levels; Decrease gas and bloating...
• #1 Product for Cleansing
• Purest and most effective cleansing product...
4909 Compliance 5/11/2009 POM Wonderful, LLC Bossa Nova Beverage Group Bossa Nova Acai Juice   Antioxidant • Superiority
• Ingredient
• Comparative
• Bossa Nova sets the standard for antioxidant potency. The proof is in the numbers…
• Bossa nova is higher in antioxidants and lower in sugars
• Highest antioxidant fruit; higher antioxidant potency
• Reduces free radicals linked to pre-mature aging, heart disease, Alzheimer's and certain cancers.
5005 Case Report 5/5/2009 NAD Herbal Groups, Inc. Prostalex Plus   Urinary Health
Men's Health
Sexual Performance
• Clinically Proven/Shown
• Endorsement
• Drug claim
• Efficacy
• Performance
• The amazing new Prostalex Plus drug-free supplement has been scientifically formulated to reduce your need to urinate by combating the natural growth of your prostate…
• Revolutionary new drug-free formula helps you regain your youthful prostate function so you'll urinate less often and sleep through the night
• All my urination problems - urgency, frequency, low flow, dribble - they're totally gone now!
5010 Case Report 5/4/2009 NAD Quality of Life Labs Kinoko AHCC   Immune Health • Clinically Proven/Shown
• Performance
• Efficacy
• Immune Supplement Supported by Over 80 Research Studies.
• Clinical research shows that Kinoko AHCC and Kinoko AHCC Gold help support normal immune function by…enhancing macrophage and T-cell activity.
4991 Case Report 4/1/2009 P.L. Thomas Nutraceuticals Int'l LLC FucoPure yes Weight Loss • Superiority
• Exclusivity
• Ingredient
• Comparative
• Clinically Proven/Shown
• The Only Clinical Strength Fucoxanthin 10% Extract from Patented Japanese Wakame
• The highest quality Fucoxanthin currently available on the market
• FucoPure 10% Extract is 1,000 times stronger than raw seaweed
• Scientific research suggests that this new...weight loss product has the ability to specifically target the abdominal region of the body, burning off fat and the cellular level.
4982 Case Report 3/11/2009 CRN Nature's Healthy Supplements, Inc. Best Prostate   Prostate Health
Men's Health
• Comparative
• Superiority
• Ingredient
• Performance
• Competitive Purchasing
• World's most prescribed product for an enlarged prostate
• 3,000 Times more Powerful than Saw Palmetto
• Beta-Sitosterol is both natural and safe unlike harsh prescription medications
• Best Prostrate will significantly increase your urinary flow
4970 Case Report 2/19/2009 CRN Schiff Nutrition Inc. Megared   Cardiovascular Health
Joint Health
• Superiority
• Comparative
• Clinically Proven/Shown
• 3x better than fish oil for supporting cardiovascular health
• Superior nutritional support when compared to the very best fish oils
• Maintain healthy cholesterol levels already within normal range
• Clinically shown to support cardiovascular health
4965 Case Report 2/2/2009 CRN Nutrex, Inc. Vitrix Maximum Impact   Sexual Performance
Men's Health
• Clinically Proven/Shown
• Efficacy
• Ingredient
• Performance
• Speed
• Have the Best Sex of Your Life
• Enhances your sexual stamina for long-lasting performances.
• Vixtrix is loaded with research-proven muscle-building and libido-enhancing ingredients that are all natural and safe
• Whether you are 18 or 80, Vitrix will cause a surge in your body's Luteinizing Hormone levels, which in turn signal your testicles to produce more testosterone.
4962 Case Report 1/21/2009 NAD Central Coast Nutraceuticals, Inc. Colotox yes Detoxification
Weight Loss
Energy
• Performance
• Drug
• Efficacy
• Superiority
• Comparative
• Colotox is the purest and most effective cleansing product on the market today.
• Colotox will help to: Remove toxic buildup; Increase your energy levels; Cleanse your entire system…Lose excess weight
• Colotox will help relieve these ailments: Chronic Fatigue; Low energy levels; Constipation; Bloating; Bad Breath; Detoxify your organs
4961 Case Report 1/20/2009 NAD Nutritional Science Laboratories Hyperzosin   Blood Pressure • Efficacy • Lower your blood pressure. Naturally and Safely.
4947 Case Report 12/8/2008 NAD Hepcare Inc. Hepzone EST   Liver Health • Drug
• Efficacy
• Clinically Proven/Shown
• Pharmaceutical grade product to ensure highest quality.
• Successfully used by more than 1.5 million people for liver health in Japan.
• Especially useful for consumers who failed conventional liver care.
• In Phase II clinical trials in New York and San Diego.
4935 Case Report 11/19/2008 NAD Park Labs, LLC Life Fitness Reparagen+ Glucosamine   Joint Health • Comparative
• Drug claim
• Clinically Proven/Shown
• Speed
• Efficacy
• A Revolutionary Solution That Works 12x Faster Than Glucosamine and Chondoitin.
• Clinical studies showed that 92% of subjects who took Reparagen experienced significantly reduced pain and took less acetaminophen - which is great news for your stomach and liver.
• Actually helps relieve arthritis symptoms and actually helps rebuild cartilage.
• Results Within 7 Days!
4927 Case Report 11/5/2008 NAD Nutrition 21 Inc. Core4Life Advanced Memory Formula   Mind Health
Memory
Focus
• Ingredient
• Performance
• Efficacy
• Memory
• Only Core4Life Advanced Memory Formula offers the unique combination of Chromium Picolinate, Phosphatidylserine (PS) and DHA to provide nutrition support while promoting healthy glucose metabolism…
• Maintains brain fluidity and may help in maintenance of cognitive functions.
• Supports communication between brain cells and promotes improved memory
4926 Case Report 10/31/2008 NAD Biotech Corporation International DermaSilk Anti-Wrinkle supplement   Anti-aging
Skin care
• Speed
• Clinically Proven/Shown
• Efficacy
• Performance
• Reduce the appearance of wrinkles and fine lines in just 2 weeks
• It's like getting a face-lift without the invasive surgery.
• Turn back the years DermaSilk
• DermaSilk is clinically proven to help reduce the appearance of wrinkles, fine lines, age sports and premature aging.
• Helps repair damage caused by sun exposure.
4916 Case Report 10/16/2008 NAD Natrol, Inc. Bio Sil   Anti-aging
Skin care
• Ingredient
• Clinically Proven/Shown
• Comparative
• Speed
• Nourish your body's '3 Beauty Proteins' Naturally!"
• "BioSil, with patented ch-OSA, helps turn on the cells in your body that generate all three health and beauty proteins. Naturally.
• Reduces Fine Lines and Wrinkles by 19%.
• That's why BioSil is clinically proven to give you a more youthful look in just 20 short weeks.
4913 Case Report 10/7/2008 NAD Constellation Wines/Polyphenolics MegaNatural-BP   Blood Pressure • Clinically Proven/Shown
• Efficacy
• Provide relief with half the cost, half the dose and half the time.
• In the second study on participants with prehypertension, their systolic blood pressure dropped 8mm and diastolic dropped 5mm when taking 300mg once per day for 2 months.
4909 Case Report 9/19/2008 POM Wonderful, LLC Bossa Nova Beverage Group Bossa Nova Acai Juice   Antioxidant • Superiority
• Comparative
• Bossa Nova sets the standard for antioxidant potency. The proof is in the numbers…
• Bossa nova is higher in antioxidants and lower in sugars
4911 Case Report 9/15/2008 NAD Soft Gel Technologies Inc. Clarinol   Weight Loss • Clinically Proven/Shown
• Ingredient
• Efficacy
• Performance
• Clarinol CLA (Conjugated Linoleic Acid) has been proven in Clarinol-specific clinicals to help attain and sustain proper ratios of fat to lean muscle tissue.
• The clinical results show enhanced fat burning, lean muscle retention, and promotion of optimal BMI.
• PureGels Clarinol CLA in a soft gel is a powerful supplement from natural safflower oil which will help you Reshape Up!
4904 Case Report 9/3/2008 NAD The FRS Company FRS Energy   Energy
Focus
Immune Health
Sports Nutrition
• Endorsement
• Clinically Proven/Shown
• Performance
• Efficacy
• Now FRS is used by anyone who wants a sustained healthy energy boost.
• Enhances Metabolism
• I need a healthy source of energy with all I have going on, I make it happen with FRS. (expert endorsement by Lance Armstrong)
• …It was then discovered by endurance athletes who found that it boosted and sustained their peak athletic performance while helping to keep them healthy.
4677C Compliance 8/28/2008 NAD Renaissance Health Publishing Revatrol   Energy
Cardiovascular
Anti-aging
Performance Just one caplet a day is designed to help you fight fatique and feel more energized, protect your heart and ateries amd maintain better cholesterol levels while keeping your skin looking fresh, firm and vibrant; benefits all associated with moderate red wine consumption and th anti-oxidant formulation in Revatrol.
4894 Case Report 8/5/2008 NAD IdeaVillage Products Corp. Slimshots   Weight Loss
Appetite Suppression
• Performance
• Comparative
• Speed
• Exclusivity
• Superiority
• Clinically Proven/Shown
• Eat up to 30% less every day without feeling hungry
• SLIMShots works by triggering your body's natural appetite suppression mechanism…so you feel full.
• Unlike other diet products, the all-natural ingredients in SLIMShots won't cause jitters or embarrassing side effects.
• Works from the first day
• Demonstrated to work in 4 published clinical studies
4891 Case Report 7/30/2008 NAD Calpis USA Ameal BP   Blood Pressure • Clinically Proven/Shown
• Ingredient
• Implied
• Preventative Health
• More than 15 clinical studies show that ameal bp promotes healthier blood pressure.
• Ameal bp contains AmealPeptide, the break through, naturally derived active ingredients supported by 14 clinical studies.
• Diet, exercise, and ameal bp. Proof I'm taking my prehypertension seriously.
4868 Case Report 7/9/2008 NAD Vital Pharmaceuticals, Inc. Redline Princess energy drink   Energy
Mood Enhancement
Weight Loss
• Superiority
• Exclusivity
• Comparative
• A New Breakthrough Designed Especially for Women to Enhance: Mood, Energy, Fat Loss
• The World's Most Effective Energy Drinks…
4876 Case Report 7/2/2008 CRN WellNx Life Science, Inc. Slimquick Extreme   Weight Loss • Clinically Proven/Shown
• Speed
• Comparative
• Competitive Purchasing
• Superiority
• Ingredient
• Ingredients clinically proven to increase metabolism by 28% and cut body fat by 10%.
• Clinically proven to burn 5.8x the calories during exercise.
• The #1 Selling Weight-Loss Supplement for Women.
• The Strongest Female Fat Burner
• Immediate and time-released fat burning action.
• Two types of Yohimbe for immediate and time-released fat-burning action!
4873 Case Report 7/1/2008 NAD Sure Nature, LLC Immunasure   Immune Health • Ingredient
• Preventative Health
• Performance
• ImmunaSure is a blend of six, all natural ingredients that is guaranteed to work.
• Help Prevent Cold Sores and other viral infections by strengthening your immune system.
• Kiss Your Cold Sores Good-Bye
4863 Case Report 6/13/2008 Bohringer Ingelheim Consumer Healthcare Products Ganeden Biotech, Inc. Digestive Advantage Irritable Bowel Syndrome (IBS) and Digestive Advantage Crohn's & Colitis   Digestive Health • Ingredient
• Clinically Proven/Shown
• Exclusivity
• Comparative
• Trusted by Thousands of Physicians Nationwide
• Digestive Advantage IBS contains a patented probiotic, GanedenBC30 that can help support digestive function
• Revolutionary
• In a recent clinical study, patients with Crohn's noted a 40% reduction in episodes of diarrhea.
4852 Case Report 5/22/2008 CRN New Charter, Inc. Blockade   Immune Health
Anti-viral
• Performance
• Ingredient
• Speed
• Efficacy
• Blocks viruses from entering human cells.
• The bioactive molecules in Blockade seek out viruses, bind to them and create a coating around them. This coating is like a fence around the virus that blocks its ability to attach to and enter cells.
• …up to 100% success in inhibiting the entry of enveloped viruses (like influenza).
• Begins working in minutes...not hours.
4824 Case Report 4/8/2008 CRN The Green Willow Tree, LLC Thyodine   Thyroid Health • Competitive Purchasing
• Preference
• Superiority
• Comparative
• Efficacy
• Many [customers] prefer [Thyodine] to synthetic prescription medications.
• We have had numerous reports from customers who told us that it not only helped their thyroid function, but that in many cases they felt better on Thyodine than on prescriptions.
• It is by far the most effective thyroid support we have found.
• In some cases, our customers have reported that their laboratory tests for thyroid function improved after using Thyodine.
4785 Case Report 4/7/2008 NAD eFoodSafety.com Cinnergen   Blood Sugar Health
Insulin
• Clinically Proven/Shown
• Drug claim
• Performance claim
• Clinically proven to control blood sugar.
• Doctor Recommended Formula. Guaranteed To Work.
• Over half the patients in our clinical study were able to stop taking prescribed medication.
• 70% of people in our study had a decrease in A1c levels
• Cinnergen is a Natural Part of the Diabetes Diet!
4684C Compliance 4/2/2008 NAD Bayer Consumer Healthcare One-A-Day All-Day Energy   Energy Performance All Day Energy
4821 Case Report 4/1/2008 CRN Biotech Corporation International Cognivin   Mind Health
Memory
Focus
Stress Management
• Clinically Proven/Shown
• Ingredient
• Efficacy
• Speed
• Mood enhancing
• Memory
• Clinically proven ingredients to help reduce 'forgetfulness'
• Improve mental focus
• It quickly boosts memory, learning and concentration...
• Elevate mood
• Cognivin contains a proprietary blend of brain specific nutrients that are clinically proven to: • Reduce stress and Anxiety • Provide Sustained Energy • Counteract Cognitive Decline
4816 Case Report 3/14/2008 NAD Pure Life, LLC Gabatrol   Mind Health
Stress Management
Depression
Anxiety
Mood Enhancement
• Exclusivity
• Speed
• Ingredient
• Performance
• Efficacy
• Mood enhancing
• Get Quick Relief from Stress, Anxiety and Depression - Guaranteed
• Gabatrol is the only 100% all natural product that effectively gives you fast relief from feelings of stress, anxiety, and depression.
• Most users report feeling the anti-anxiety effects in as little as 10-20 minutes.
• Gabatrol ingredients are healthy and safe and have the safest FDA classification, know as "GRAS" (Generally Regarded As Safe).
4813 Case Report 3/7/2008 NAD Lipid Nutrition B.V. North America PinnoThin   Weight Loss
Appetite Suppression
• Performance
• Clinically Proven/Shown
• Exclusivity
• Superiority
• PinnoThin significantly increases the release of CCK and GLP-1.
• PinnoThin reduces prospective food intake
• PinnoThin is a patented, 100% natural ingredient that has been scientifically proven to suppress the desire to eat
• PinnoThin is "The New Breakthrough Appetite Suppressant"
4812 Case Report 3/6/2008 Resveratrol Partners, LLC Biotivia N.A. Transmax and Bioforte Resveratrol   Antioxidant • Superiority
• Exclusivity
• Comparative
• Processing and Manufacturing
• Competitive Purchasing
• Our exclusive processing system results in up to a two times increase in availability of the critical isomer compared to trans-resveratrol sold by other suppliers.
• Transmax promotes NAD and Sirt1-4 longevity enzymes shown to increase life span in mammals.
• Transmax is processed in an oxygen and UV free clean room and packed in nitrogen gas to preserve its bioactivity.
• Enhanced bioavailability means a more potent product and a better value for your dollar.
4977 Case Report 3/6/2008 The Procter & Gamble Co. Novartis Consumer Health Benefiber   Fiber Superiority • New Benefiber® Caplets contain twice the amount of fiber as the leading fiber capsule.
• You need to take the six caplets of Metamucil to get the same three grams of fiber.
• Three Benefiber caplets equals one serving and provide three grams of fiber.
4806 Case Report 2/28/2008 Bayer Consumer Healthcare Wyeth Consumer Healthcare Centrum & Centrum Silver   Multi-vitamin • Superiority
• Competitive Purchasing
• With our better balanced formula, we work together to bring out the best in each other.
• Centrum balances combinations of nutrients to help them work to their full potential
• There's a lot to choose from, and then there's Centrum.
4791 Case Report 2/4/2008 NAD The Dannon Company DanActive with L. Casei Immunitas   Immune Health • Clinically Proven/Shown
• Efficacy
• Exclusivity
• Only DanActive has L. Casei Immunitas.
• Clinically proven to help strengthen your body's defenses.
• 25 studies have shown the beneficial effect of DanActive and L. Casei Immunitas.
146 NARB Panel 1/31/2008 NAD Rexall Sundown, Inc. Osteo Bi-Flex   Joint Health • Clinically Proven/Shown
• Efficacy
• Superiority
• Advanced Double Strength
• Advanced Triple Strength
• The key ingredient Joint Shield™ is a potent extract of Boswellia serrata that is 10 times more concentrated than the typical Boswellic extracts.
• #1 Doctor Recommended Brand
4324 Compliance 1/10/2008 CRN iSatori Technologies Lean System 7   Weight Loss • Clinically Proven/Shown
• Comparative
• Ingredient
• Performance
• Speed
• Efficacy
• In fact, in one recent study, one participant using Lean System 7 was shown to burn up to 930 "extra" calories per day…which is the equivalent of running on a treadmill for almost three hours.
• Recently [Lean System 7] was clinically tested and shown to be three times more effective than diet and exercise alone at reducing belly and hip fat.
• Lean System 7 is a new dietary supplement clinically proven to promote safe, effective fat loss (not to be confused with weight loss, which is normally mostly water and muscle loss).
4758 Case Report 11/28/2007 NAD Health and Fitness Research Group Ultra Focus   Mind Health
Focus
Memory
• Exclusivity
• Speed
• Performance
• Efficacy
• Clinically Proven/Shown
• The first complete memory enhancement formula.
• Increases mental energy - FAST
• Clinically proven ingredients
• Ultra Focus has been shown to…aid in the rebuilding of damaged brain cells caused by stress, exposure to pollution, or aging.
• The revolutionary product developed to help you think clearer, remember more, increase your mental energy and become more focused.
4756 Case Report 11/27/2007 NAD Indigene Pharmaceuticals Inc. Relaxane   Mind Health
Stress Management
• Clinically Proven/Shown
• Ingredient
• Performance
• Efficacy
• Exclusivity
• For the first time - a clinically tested non-addictive product that relives the symptoms of everyday stress.
• Relaxane is effective in managing everyday stress, it alleviates multiple symptoms of everyday stress - frustration, irritability, restlessness, stress-related gastrointestinal discomforts (fullness, bloating, cramps) and stress-related minor muscle pain.
• Roxane is an innovative stress reducer, clinically tested, optimized plant-derived Natural Molecular Composition (NMCT) of Valeriana officinalis (VO), Melissa officinalis (MO), Passiflora incarnata (PI) and Petasites hybridus (PH) that work on the multiple symptoms of stress.
4759 Case Report 11/27/2007 NAD Biocell Technology LLC BioCell Collagen II   Skin Health • Proven
• Ingredient claim
• Structure/Function
• BioCell Collagen II, with naturally occurring hyaluronic acid and chondroitin sulfate, can help restore skin to its youthful, supple elasticity…
• Positive Results: Highly Successful. Major signs of rejuvenation. Substantial tone and wrinkle improvement with more supple elasticity. Significant blemish reduction.
4754 Case Report 11/26/2007 NAD The Procter & Gamble Company Metamucil   Fiber Cardiovascular Health Metamucil can "help lower your cholesterol."
145 NARB Panel 11/13/2007 Wyeth Consumer Healthcare Bayer Consumer Healthcare One-A-Day All Day Energy   Mulitvitamin/Energy Performance Claim (Product Name) Advertiser appealed decison that it should discontinue the name "All Day Energy" despite determination that mulitvitamin did not provide all day energy.
4749 Case Report 11/8/2007 NAD Living Essentials 5-Hour Energy   Energy
Focus
• Ingredient
• Speed
• Duration
• Performance
• Implied
• Drink it in seconds. Feel it in minutes. Last for hours.
• Amino acids for focus and better mood. Enzymes to help you feel it fast.
• It's a great way to focused and alert on the job, experience better workouts and reduce fatigue.
• Hours of energy now. No crash later-and no jitters.
• Just one quick drink and you'll get hours of energy for work, play and everything in between.
4748 Case Report 11/5/2007 NAD Bodyhealth.com Inc. Metal-Free   Detox • Ingredient
• Speed
• Performance
• The solution in Metal-Free, an all-natural dietary supplement, in a spray form that is simple for children and adults to use. It binds to the heavy metals in the body and removes them safely through the stool.
• Metal-Free is easy, fast, safe and inexpensive to use.
4746 Case Report 10/31/2007 NAD Cadbury Adams Halls Pro Health Defense   Immune Health • Implied
• Performance
• Efficacy
• You can't prevent a cold but you can protect yourself by strengthening your immune system.
• Next time you're on an escalator, don't be afraid to touch the handrail.
• Arm yourself for the pediatrician's waiting room.
4738 Case Report 10/18/2007 CRN Bioforce USA Sanhelios Curbita Bladder Caps yes Urinary Health • Performance
• Ingredient
• Exclusivity
• Pumpkin Seed Oil supports the entire system of bladder muscles.
• …Has the unique ability to enhance bladder function for men and women.
• This capsule holds the secret for strengthening the bladder.
• It helps strengthen bladder muscles while supporting normal emptying of the bladder through the calming effect of this high dosage pumpkin power capsule.
4736 Case Report 10/5/2007 NAD Bayer Healthcare LLC Vital & Sharp Mind   Mind Health
Memory
Focus
• Performance
• Ingredient
• Implied
• Efficacy
• Remember their names? If not, try new Vital & Sharp Mind from Bayer Nutritional Science
• It supports memory, mental sharpness and healthy brain function.
• Help keep your mind vital and active
• Contains Omega-3 (DHA) to support healthy rain function, B vitamins to support mental energy, and Gingko to help promote mental sharpness, memory and concentration
4731 Case Report 9/21/2007 NAD Sera-Pharma Labs Amidren   Sexual Performance
Men's Health
• Exclusivity
• Performance
• Implied
• Amidren is the first complete hormone modulating formula that increases hormonal levels, restoring optimal male balance to reverse the effects of Andropause
• Decreases body fat
• Gain Lean Muscle
• Improve mood
4726 Case Report 9/14/2007 NAD Amerifit Brands Estroven   Menopausal Health • Clinically Proven/Shown
• Competitive Purchasing
• Preference
• Clinically proven Estroven, the natural answer.
• Estroven is the #1 pharmacist recommended supplement for menopause…
• Estroven, with clinically proven ingredients, is the #1 choice among women for natural support during menopause.
• Estroven is America's top-selling women's dietary supplement.
4725 Case Report 9/13/2007 NAD Irwin Naturals Green Tea Fat Burner   Weight Loss • Performance
• Speed
• Ingredient
• Efficacy
• …A powerful blend of natural herbal boosters and nutrients that, when used with a healthy diet plan, has a dual action effect on weight loss which helps you: curb your appetite; kick-start & speed up your fat burning ability (thermogenesis).
• Burn Fat & Speed Metabolism
• Contains Green Tea Extract, which "accelerates calorie burning through increased thermogenesis, particularly with fat calories."
4722 Case Report 9/11/2007 CRN Hi-Tech Pharmaceuticals Inc. Lipodrene   Weight Loss • Comparative
• Clinically Proven/Shown
• Ingredient claim
• Performance
• Lipodrene is now available in two, incredibly effective formulations, including a proprietary blend that contains 25 mg of ephedra extract that does not violate any federal or state ban…
• Reduction of 40-70% overall fat under the skin.
• Clinical studies show: Lipodrene increases the metabolic rate, promoting thermogenesis.
• Lipodrene is based on the process of stimulating "lipolysis" (the release of fat) and serves to inhibit "lipogenesis" (the storage of fat).
4721 Case Report 9/6/2007 NAD Natrol Inc. Promensil   Menopausal health • Clinically Proven/Shown
• Efficacy
• Why Promensil…22 clinical studies can't be wrong
• Clinically Proven & Doctor Recommended.
• Promensil tablets are standardized to contain 40mg of isoflavones extracted from red clover, one of the richest natural sources of isoflavones, in a unique ratio to maximize its effectiveness.
4695 Case Report 7/13/2007 NAD BSN Inc. N.O.-XPLODE   Sports Nutrition • Superiority
• Speed
• Comparative
• Within seconds you feel the shuddering impact throughout your body.
• Within minutes, N.O.-XPLODE will jolt you with its immensely gratifying and mind-blowing effects.
• …the #1 selling extreme pre-training energy & performance igniter in the world!
• …it works better than anything else.
4691 Case Report 7/12/2007 NAD North American Herb & Spice Oreganol P73 yes Immune Health • Clinically Proven/Shown
• Implied
• Exclusivity
• Research shows heat and germs don't mix…Take Oreganol P73 under the tongue and really feel the heat.
• …scientific studies published in Antiviral Research…
4692 Case Report 7/12/2007 NAD Rexall Sundown Inc. Osteo Bi-Flex        
4684 Case Report 6/21/2007 Wyeth Consumer Healthcare Bayer Consumer Healthcare One-A-Day All-Day Energy   Multi-Vitamin
Energy
• Energy
• Duration
• Performance
• Helps You Feel Mentally and Physically Energized All Day.
• Helps Support Mental Alertness and Energetic Feeling During Throughout the Day with An Extended Release Guarana Blend.
• Specifically Formulated to Support Energy All-Day Long.
4677 Case Report 5/22/2007 NAD Renaissance Health Publishing Revatrol   Antioxidant
Red Wine Extract
• Ingredient
• Superiority
• Comparative
• Competitive Purchasing
• The #1 Red Wine Extract Formula.
• It's a powerful combination of the strongest available whole red wine grape extract with 95% OPC, as well as three other key anti-oxidants.
• One little capsule a day that can ease dozens of your worst health worries. High Cholesterol, Constant Fatigue, Heart Trouble, Colds and Flu, Memory Loss, Poor Circulation, Aging Skin, and High Blood Pressure.
• How to live 42% longer
4676 Case Report 5/21/2007 NAD Primal Nutrition Inc. Damage Control Master Formula     • Comparative
• Superiority
• Ingredient
• To help combat the onslaught of oxidative damage throughout your body, you need the most powerful, natural synergistic broad spectrum antioxidant blend you can find.
• The Master Formula is the Best Anti-Aging Supplement in the World
• It even has specific nutrients to support normally healthy blood sugar, healthy heart, liver, circulation, cognition, immune system, vision and joints.
• ...an unparalleled comprehensive all-in-one nutrition supplement.
4669 Case Report 5/14/2007 NAD GlaxoSmithKline Consumer Healthcare OS-CAL   Bone Health • Exclusivity
• Clinically Proven/Shown
• Comparative
• Only OS-CAL is proven to help REDUCE the risk of HIP FRACTURES by 29%.
*Among calcium supplements. When used as directed.
4569C Compliance 5/2/2007 NAD Pure Pharmaceutical LLC Sunpill   Skin Care Performance • During prolonged sun exposure, take two tablets.
• For maximum sun protection, ALWAYS take Sunpill.
• Scientists say Sunpill could impact human skin and sun health more than any product in a decade.
4672 Case Report 5/1/2007 NAD Bayer Consumer Healthcare One-A-Day Women's   Multi-Vitamin • Exclusivity
• Implied
• One-A-Day Women's Multi-Vitamin is the only complete multi-vitamin with more calcium for strong bones, and now more vitamin D, which emerging research suggests may support breast cancer.
4547 Compliance 4/11/2007 NAD Nutrition 21 Chromax   Blood Sugar Health
• Performance
• Insulin
• Implied
• Chromax helps your insulin function at its best.
• It's an advanced, highly absorbable form of chromium that provides your body with the chromium it needs to help promote healthy blood sugar, fight carbohydrate cravings and support your overall cardiovascular health.
• Essential for optimum insulin health.
4652 Case Report 4/10/2007 NAD Gelita Health Products CH-Alpha   Joint Health • Clinically Proven/Shown
• Preventative Health
• CH-Alpha is scientifically proven to promote joint health.
• After just two to three months, you will regain the freedom of flexibility.
4653 Case Report 4/10/2007 Proctor and Gamble Iovate Health Sciences Inc. Cold MD   Immune Health • Clinically Proven/Shown
• Speed
• Comparative
• 94% faster recovery [from colds]
• Increased immune system resistance by 312%
• Clinically Proven results
• Doctor formulated and approved
4648 Case Report 3/26/2007 NAD Airborne Health Inc. Airborne   Immune Health • Performance
• Implied
• Germs are everywhere. Take Airborne to boost your immune system, fight viruses and help you stay healthy.
• Take Airborne. The immune boosting tablet that helps your body fight germs.