COVID-19 and the Practitioner Dietary Supplement Channel: Challenges and Opportunities

Event Start Date
Jun 30, 2020
Event Start Time
2pm Eastern


Integrative healthcare practitioners offering dietary supplements and nutritional products as part of their practice are facing unique challenges during the COVID-19 pandemic—as well as finding opportunities to better serve and educate their patients. In our webinar, experts will share first-hand reports from the field and how they are addressing practitioner needs, patient preferences, alongside supply chain challenges. The agenda will include an overview of the current practitioner market and how innovation and technology are shaping its future landscape. In addition, we'll discuss how shifts in consumer attitudes in the midst of COVID-19 can create opportunities for enhanced patient-practitioner relationships.

Registration now open. 

$99 for CRN Members | $199 for non-members


  • Erik Goldman Editor & Co-Founder, Holistic Primary Care
  • Yadim Medore CEO, Pure Branding
  • Kristi Wolff Partner, Kelley Drye & Warren LLP
  • Kyle Bliffert President and CEO, Atrium Innovations
  • Matt Schueller SVP Marketing, Nature’s Way Brands
  • Alex Keller, ND Medical Director, Fullscript

Learn more about:

  • The integrative healthcare profession and COVID-19
  • The practitioner channel marketplace—and how it is different from other markets
  • Dietary supplements sales among different practitioner types 
  • Current challenges and opportunities, including ingredient supply chain
  • Innovative product services and technology
  • Future of the practitioner channel and current & evolving fulfillment technologies
  • Importance of practitioner exclusivity for dietary supplements