Consumer Data

CRN conducts an annual survey of consumers’ usage and attitudes about dietary supplements. The annual survey is conducted by Ipsos Public Affairs. See below for links to study data. 

CRN’s COVID-19 Survey on Dietary Supplements: Consumer Insights on Usage and Attitudes about Dietary Supplements in Light of the Coronavirus Pandemic

The survey finds that more than three quarters of Americans continue to take dietary supplements and the coronavirus pandemic has driven many supplement users (91 percent) to increase their intake of nutritional and dietary supplements.

2019 CRN Consumer Survey on Dietary Supplements: Consumer Intelligence to Enhance Business Outcomes

77% of Americans reporting they consume dietary supplements. The survey reports the majority of both males and females, aged 18+, take dietary supplements, which is in line with previous surveys’ findings. Among all the age groups, adults between the ages 35 – 54 have the highest usage of dietary supplements at 81%