UPDATE: 2019 survey now available
Seventy-one percent of U.S. adults—more than 170 million—take dietary supplements, according to the most recent annual survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN). The 2016 CRN Consumer Survey on Dietary Supplements also found that the five most popular supplements are the multivitamin, vitamin D, vitamin C, calcium and vitamin B/B complex. See more top-line results from 2016 in our October 27 press release.
Download printable 4-page infographic with additional data on who takes what, why they take it, where they buy and who they trust for information.