New Data Reaffirm Trust and Confidence in Industry, Reveal Modern Trends and Habits of American Consumers
As consumer needs evolve, dietary supplement use remains strong
The use of dietary supplements among U.S. adults increased ten percent over the past decade, confirms new data from the 2018 CRN Consumer Survey on Dietary Supplements. Commissioned by the Council for Responsible Nutrition (CRN) and conducted by Ipsos Public Affairs, the survey found that 75 percent of U.S. adults take dietary supplements, as opposed to just 65 percent in 2009. Results of the 2018 survey also revealed emerging trends in both consumer behavior and product demand.