New Survey Reveals High Percentage of U.S. Population Take Dietary Supplements—and with High Confidence

Washington, D.C., October 30, 2014—The Council for Responsible Nutrition (CRN) today revealed key findings from the 2014 CRN Consumer Survey on Dietary Supplements, pointing to a high percentage of usage of, and a high percentage of confidence in, dietary supplements among U.S. adults.

The survey, which is in its 15th consecutive year, found that 68 percent of U.S. adults report taking dietary supplements, including over 50 percent who report being regular users, and that the majority of U.S. adults, 83 percent, express overall confidence in the safety, quality and effectiveness of dietary supplements. The survey also found that the “Vitamins & Minerals” category of supplements remains the most popular across all generations of supplement users.

“The survey is just another indicator of the important role dietary supplements play for men and women of all ages who are trying to achieve a lifestyle of wellness,” said Judy Blatman, senior vice president, communications, CRN. “Although our industry received its fair share of bad publicity this year, we believe that confidence remains high because people realize there is a legitimate and responsible majority of companies in our industry whose top priority is to ensure product quality so that consumers can not only maintain good health, but also maintain brand loyalty. Smart consumers pay attention to finding the right companies and products for them.”

Throughout 2015, CRN will continue to release segments of data from the survey through a series of infographics and other online components, providing insight into the dietary supplement consumer. In addition, the survey data reveals important trends to watch, such as the fact that the gap between male and female dietary supplement users is starting to close, or that product advertising remains one of the least important purchasing factors for supplement users.

The 2014 CRN Consumer Survey on Dietary Supplements was conducted August 25-29, 2014 by Ipsos Public Affairs and was funded by CRN. The survey was conducted online and included a national sample of 2,010 adults aged 18 and older from Ipsos’ U.S. online panel.  The survey has been conducted annually since 2000. Weighting was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size would have an estimated margin of error of +/- 2.2 percentage points.


US Adult Population / 68% supplement users       Categories of Supplements Use by Generation   Supplement Use Men vs Woman


Notes to Editor: The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers.  In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit Follow us on Twitter @crn_supplements and @wannabewell and on Facebook.
Ipsos Public Affairs is part of Ipsos, a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens. Ipsos offers a full line of custom, syndicated, omnibus, panel, and on-line research products and services, guided by industry experts and bolstered by advanced analytics and methodologies.