Roadmap For Retailers: What You Can and Cannot Say About Supplements
The responsibilities associated with making supplement claims are shared across the supply chain—it begins with scientists who evaluate scientific data, legal and regulatory experts who review potential claims, and finally, marketers who develop labels and marketing materials for a particular product.
Once the product is in the retail environment for consumers to purchase, the responsibilities around making supplement claims continue to a retailer’s comments when talking with consumers. The verbal interface which occurs at the point of sale is an important exchange because it helps guide consumers to the supplement products that are well suited for their individual needs.
For those who are unclear about the best ways to discuss supplements with customers—all while staying compliant with existing FDA and FTC laws—this simple “road map” can help you navigate what you can say about dietary supplements to your customer.