In this episode of Supplement Source, Jeff Ventura, VP of Communications at CRN, sits down with Elan Sudberg, CEO of Alkemist Labs, for a bold conversation about the supplement industry’s opportunity to capitalize on its strongest asset—its safety record. From testing labs to public trust, Sudberg argues that the data already exists to reshape the public narrative around supplements, but industry leaders aren’t using it. Tune in as they discuss marketing blind spots, missed ROI, and how repositioning quality as a brand asset—not just a compliance cost—could redefine consumer confidence.
