CRN and Food Marketing Institute Partner on Educational Tool for Pharmacists—FMI Adds Its Endorsement to CRN’s “Roadmap for Retailers”

WASHINGTON, D.C., April 24, 2012—The Council for Responsible Nutrition (CRN) and the Food Marketing Institute (FMI) announced today that the organizations are working together to remind pharmacists about their legal obligations when selling dietary supplements in a retail setting. CRN and FMI have added an insert page specifically for pharmacists to CRN’s “Roadmap for Retailers,” a free brochure released last year by CRN. FMI endorsed the expanded “Roadmap” tool and will work to further distribute the brochure to its retail pharmacy members.

The insert highlights the valuable role pharmacists play in helping to guide consumers as they seek information on dietary supplements. Pharmacists and other pharmacy personnel can use the “Roadmap” as a reminder about the kinds of claims that are acceptable in retail pharmacies. CRN and FMI will extend this education effort by holding a webinar later this year for pharmacists on Pharmacist Society, an online community for pharmacy professionals sponsored by the Drug Store News Group.

“As part of CRN’s ongoing commitment to educating healthcare professionals about the safe use of dietary supplements, this partnership gives CRN the opportunity to help educate a community of healthcare practitioners who deal directly with millions and millions of consumers who want information about dietary supplements,” said Duffy MacKay, N.D., vice president, scientific and regulatory affairs, CRN. “Working with FMI on this project gives us further access to the pharmacists who sell our products and want to stay on the right side of the law.”

“We are pleased to join forces with CRN to produce this educational tool for retail pharmacists,” Cathy Polley, vice president of health and wellness and executive director of the FMI foundation, said. “Pharmacists are highly trained, valuable resources for consumers, and the ‘Roadmap’ will serve as a helpful reference tool when guiding consumers to dietary supplements to support their health regimens.”

According to research from the “Life…supplemented” Healthcare Professionals (HCP) Impact Study1, 93 percent of pharmacists recommend supplements to their patients, while 87 percent believe that supplements can play an important role in improving or maintaining the health of their patients. With regard to which supplements pharmacists were most often asked about, the top three noted by respondents are omega-3/fish oil (noted by 75 percent), calcium (73 percent) and glucosamine/chondroitin (70 percent).

Dr. MacKay recently spoke at FMI’s annual Health and Wellness Conference; you can access his presentation here. To learn more about the partnership and educational opportunities, please contact Trainor Walsh with CRN at or Cathy Polley with FMI at

The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing dietary supplement manufacturers and ingredient suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements in the areas of manufacturing, marketing, quality control and safety, our 75+ manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as CRN’s Code of Ethics. Visit
About the Food Marketing Institute: Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its 1,500 member companies - food retailers and wholesalers - in the United States and around the world. FMI's U.S. members operate approximately 26,000 retail food stores and 14,000 pharmacies. Their combined annual sales volume of $680 billion represents three-quarters of all retail food store sales in the United States. FMI's retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from more than 50 countries. FMI's associate members include the supplier partners of its retail and wholesale members.
1. The 2009 “Life…supplemented” HCP Impact Study was comprised of three surveys in three populations. The "Pharmacist" population included 300 pharmacists. The survey was conducted online by Ipsos-Public Affairs, October 3-11, 2009 and the study went public in December 2009. Margins of sampling error at a 95 percent confidence level are +/- 5.7 percentage points.