WASHINGTON, D.C., July 10, 2012—The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement industry, today announced it will join the new, professional networking website—Generation NP—an online community that enables its users easy access to information most relevant to nurse practitioners. CRN will represent the dietary supplement industry by providing content about dietary supplements to thousands of nurse practitioners. CRN is similarly involved in Pharmacist Society (an online community sponsored by the Drug Store News Group).
“Nurse practitioners are an important resource for consumers when it comes to health,” said Judy Blatman, senior vice president, communications, CRN. “Our involvement with this group of healthcare practitioners began several years ago through the American Academy of Nurse Practitioners (AANP) Foundation, and we’re pleased to learn that AANP is a member of Generation NP. In addition, working with Pharmacist Society has enabled us to hold webinars, post news, and communicate directly with pharmacists, and we look forward to Generation NP providing the same important opportunities.”
This effort is CRN’s latest in a series of social media engagement initiatives undertaken by the association to reach a variety of audiences with science-based information about dietary supplements. In addition to participating on Generation NP and Pharmacist Society, CRN last year partnered with the AANP Foundation on a joint education campaign to help raise the level of awareness within the supplement industry and with consumers about the valuable role of nurse practitioners in the quest for good health. More recently, CRN partnered with the Food Marketing Institute (FMI) to remind pharmacists about their legal obligations when selling dietary supplements in a retail setting. CRN developed an insert page, endorsed by FMI, specifically for retail pharmacists in the online brochure “Roadmap for Retailers.” Further, the CRN Foundation’s “Life…supplemented” consumer wellness education campaign is ramping up its online efforts, having added to its website a community of bloggers and a supplement library, both of which will also be available from its soon to be launched mobile app.
To learn more about CRN’s involvement in Generation NP or Pharmacist Society, contact Trainor Walsh at firstname.lastname@example.org. To learn more about CRN’s joint education campaign with AANP Foundation please visit http://www.crnusa.org/AANPF/. Follow CRN on Twitter “@CRN_supplements” and “Life…supplemented” on Twitter “@wannabewell” and on Facebook atwww.facebook.com/lifesupplemented.