Natural Products Association Applauds Launch of Supplement OWL—Urges NPA members to explore how to get their dietary supplement labels in the online registry

Washington, D.C., April 20, 2017— The Natural Products Association (NPA) today offered its enthusiastic support for the Supplement OWL, the new online dietary supplement registry launching in April. In making the announcement, NPA encouraged its members to learn more about how to enter their dietary supplements in the Supplement OWL and to add their product labels to the growing collection of products represented in this online library of the dietary supplement industry.

“This is another example of the industry working together to give consumers what they deserve: confidence to know the products they take each and every day are safe and beneficial. As part of our commitment to supporting the suppliers, manufacturers, consumers and regulators of the natural products industry, NPA offers our full support for this new and exciting initiative,” said NPA Executive Director & CEO Daniel Fabricant, Ph.D. “This is a project that NPA Chairman Mark LeDoux and I have been discussing since I was still at the FDA. We are already receiving positive feedback from early participants in the program, and we urge the rest of our members to get on board. The success of this initiative depends on strong participation from all corners of the natural products market and we expect the program to be a tremendous benefit to everyone involved.”

“The Supplement OWL is the result of a great deal of bold initiative, forethought and creative thinking by many in the industry. We appreciate that leaders at NPA and its members, like GNC, were involved early in the brainstorming process of what an industry-run registry might entail. Working with our partner, UL, and many others in the industry, these leaders helped craft the early framework for the Supplement OWL,” said Steve Mister, President & CEO of the Council for Responsible Nutrition (CRN). “We are delighted that NPA is urging its membership to participate in this effort.”

The Supplement OWL will be live later in April with the release of the public interface of the registry ( The Supplement OWL allows users to access the registry through the internet and to search product entries by brand name, ingredient, health category and a host of other options. The registry provides ingredient listings, serving sizes, a copy of the Supplement Facts box, and other information about the supplements. Participation in the registry is free and open to all marketers of legitimate dietary supplements sold in the United States. 

“NPA was one of the early pioneers in assembling its members’ labels through its TruLabel Program going back to the 1990s,” Mister acknowledged. “Even before the online access and search capabilities offered by today’s technology, the TruLabel program captured basic product details for NPA’s members. Today, the Supplement OWL offers sort and search abilities and full online access for retailers and consumers to complete images of product labels.”

“NPA will soon be announcing details of its new TruLabel testing program,” Fabricant offered. “This component of TruLabel will strengthen the program and provide even more details and resources to increase the accuracy of product labeling and ingredient authenticity. As the Supplement OWL expands, we are hopeful that these test results can also be made part of the registry and help to inform retailers and consumers about products in the marketplace.”

Mister agreed. “In addition to the basic label information stored in the Supplement OWL registry, additional fields of information in Tier 2 of the Supplement OWL will allow retailers to verify product labels with background materials and documentation uploaded to the registry.

Testing results from programs like TruLabel will be ideal for helping retailers decide which supplements they want in their stores,” Mister explained.

A free webinar, “Getting Started with the Supplement OWL Dietary Supplement Product Registry,” will be held on Tuesday, April 25 at 2 pm EDT to help companies learn more about getting their product labels into the Supplement OWL. More information about the webinar is available here.

The Natural Products Association (NPA) is the trade association representing the entire natural products industry. We advocate for our members who supply, manufacture and sell natural ingredients or products for consumers. NPA has set numerous industry standards, such as dietary supplement Good Manufacturing Practices (GMPs), as well as a definition of natural for home care and personal care products. NPA, which represents over 2,000 members accounting for more than 10,000 locations of retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids, has led the charge to keep the natural products industry in business for 79 years. Visit

The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit Follow us on Twitter @crn_supplements and @wannabewell and on Facebook.