Annual CRN Consumer Survey on Dietary Supplements: Consumer Intelligence to Enhance Business Outcomes


For two decades, the CRN Consumer Survey on Dietary Supplements has served as a leading source of consumer insights on dietary supplements. Invest today and learn:

  • Usage of specific dietary supplements within the categories of vitamins & minerals, herbals & botanicals, specialty supplements (e.g., probiotics and prebiotics, omega-3 fatty acids, collagen, etc.), sports nutrition and weight management
  • Reasons for taking dietary supplements
  • Purchasing factors
  • Delivery form preferences
  • Omni-channel shopping habits
  • And more

NEW IN 2019:

  • Usage of CBD, hemp and nootropics
  • Motivators for supplement use
  • E-commerce habits
  • Confidence in efficacy

CRN members and non-members interested in purchasing the survey, contact Holly Vogtman (

Learn more in our Sept. 30 press release: Dietary Supplement Use Reaches All Time High