Consumer Intelligence to Enhance Business Outcomes

For more than two decades, the CRN Consumer Survey on Dietary Supplements has served as the leading source for data on the attitudes and behaviors of the dietary supplement consumer.

Invest today to access data on usage of specific dietary supplements within categories of:

  • Vitamins & Minerals
  • Herbals & Botanicals
  • Specialty Supplements (probiotics/prebiotics, omega-3 fatty acids, collagen, etc.)
  • Sports Nutrition and Weight Management 

Purchase online for instant access ($7,500 / CRN Member price $5,000 with code) or contact Gretchen Powers for additional ways to get this must-have data.


  • Reasons for taking supplements
  • Purchasing factors
  • Delivery form preferences
  • E-Commerce habits
  • Omni-channel shopping habits
  • Confidence and trust in industry

And much more—thousands of datapoints

Inclusive survey design

Oversamples of Black, Hispanic, and Asian/Pacific Islander respondents are included for the second year in a row to ensure significant sample sizes of supplement users of color to provide deep insights into the groups’ motivations, attitudes, and purchasing habits.

Demographics include:

  • Gender
  • Age
  • Household income, 
  • U.S. geographical region
  • Political party ID
  • Urban, suburban, or rural area residence
  • Children in the household
  • Employment status
  • Marital status
  • Race

"...We've been able to measure the pulse of the dietary supplement industry and track changes over time. Anyone who purchases the data has immediate access to the latest consumer insights..."

Learn more about the survey from CRN Consumer Survey Subcommittee Chair Tom Druke of Balchem

Purchase online for instant access or
contact Gretchen Powers for additional ways to get this must-have data.

CRN Member price $5,000 with code


PRESS RELEASE: CRN Reveals Survey Data from 2022 Consumer Survey on Dietary Supplements

The survey package includes searchable data spreadsheets, plus an executive summary explaining key takeaways as well as a 40-page review of the findings with sections on:

  • Lifestyle & Supplement Usage
  • Attitudes & Sources of Information About Supplements
  • The Role of Healthcare Practitioners
  • Purchase Habits


For example, 84% try to eat a balanced diet—compared to 74% of non-users. Learn more about the healthy habits of dietary supplement users...


Buy the numbers online or contact Gretchen Powers.