Experts deep dive into mental health, sleep claims
SEPTEMBER 20, 2021
Experts deep dive into mental health, sleep claims—webinar now available on demand
Mental health and sleep supplement products can benefit consumers as they seek wellness support during these challenging times.
By the numbers: Passing the $1 billion mark, mood and mental health supplement sales grew by 29.4% in 2020 and sleep supplements by 36.6%, with continued growth expected, according to data from Nutrition Business Journal.
Yes, but: Marketers must be mindful of FDA and FTC regulations when making claims. In February, FDA issued 10 warning letters to companies selling dietary supplements claiming to treat or prevent depression and other mental health disorders.
“When developing marketing plans and products, it’s not only about what will sell or what consumers are interested in, we have to ensure we have the regulatory and legal sides taken care of and so substantiation, clinical trials and ensuring you have appropriate structure-function claims is crucial,” advises CRN Vice President and Associate General Counsel Megan Olsen.
Regulatory resources to help marketers steer clear of disease claims include:
Small Entity Compliance Guide on Structure/Function Claims
Structure Function Claims Notifications to FDA—notifications of product claims to FDA in 2021 are accessible within docket FDA-2021-S-0024; and letters of objections are accessible within the docket FDA-1997-S-0006
Go deeper: Access CRN’s webinar, “The New Frontier for Claims: The Disease-ification of Anxiety, Mood & Sleep,” now available on demand.
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Don’t miss these keynote speakers:
Suneel Gupta, bestselling author of “Backable: The Surprising Truth Behind Breakthrough Ideas”
Ginny Clarke, former Google executive, and expert on solving lack of diversity in organizations
Ronald Brownstein, CNN’s senior political analyst, senior editor for The Atlantic, and contributing editor for the National Journal
Marci Rossell, Ph.D., former chief economist for CNBC and co-host of Squawk Box
Freda Lewis-Hall, M.D., DFAPA, MFPM, life sciences leader and former EVP, chief medical officer, and chief patient officer at Pfizer