Education campaign helps retailers better understand probiotics intricacies

OCTOBER 6, 2021

Education campaign helps retailers better understand probiotics intricacies

With the probiotics retailer education campaign, “What’s Inside is Alive,” CRN has “developed materials that will help retailers better curate their product offerings and then better present the category to their customers,” said CRN’s Andrea Wong, Ph.D., in a recent interview with Chain Drug Review.

Why it matters: Dr. Wong emphasized that because probiotics are live organisms, these products require unique labeling, storage, and handling.

A one-stop shop: The initiative offers helpful resources for both retail buyers and consumers. Materials tailored to each audience discuss how probiotics are different from other dietary supplements, what to look for on the label, and the wide range of health benefits that these products offer.

Go deeper: Visit the “What’s Inside is Alive” page to learn more.

Acclaimed political analyst to examine current political landscape at Now, New, Next

CRN’s signature annual events promise unmatched educational programming, valuable networking opportunities, and fun recreational and social events. We’re excited to be back in-person this year, and our line-up of speakers will be a highlight you won’t want to miss.

Ronald Brownstein, a renowned journalist and senior political analyst for CNN, will speak at Now, New, Next on Oct. 21 about the current political climate. Twice a finalist for the Pulitzer Prize, Brownstein delivers “clarity, consistency, and quality” in his political reporting and has become one of the most trustworthy predictors of America’s future.

Go deeper: Learn more about Ronald Brownstein here. See more about our roster of Now, New, Next speakers here.

Details: Learn more about these sessions, as well as health and safety at CRN's eventsregistration rates, and booking your accommodations.