NOVEMBER 23, 2020
CRN Executive Committee's new vision emphasizes credibility, sustainability, and accessibility
As part of CRN's strategic planning meeting held earlier this fall, we asked our Executive Committee to envision what they would like the world to become. Their response was that CRN envisions a world in which nutritional products are universally trusted, accessible and accepted as essential for a healthy world. "That’s the kind of association I want to work for, and hopefully the kind of association you want to continue to align with," President & CEO Steve Mister observed during his address at CRN's NOW, NEW, NEXT annual event in October.
Mister highlights key values driving vision for industry
Excerpted from Steve Mister's 2020 President's Address
The CREDIBILITY of this industry as a driver of proactive self-care, nutrition and wellness. That means self-regulation where possible, and reasonable, balanced regulation by government where necessary, along with credible enforcement from both.
The SUSTAINABILITY of our planet and its natural resources, of communities and this industry’s ability to deliver effective health solutions.
The ACCESSIBILITY to our products, both by opposing restrictions and requirements that drive up costs or limit availability, and by finding ways to expand our markets, and promote the availability of our products to underserved and underrepresented populations.
CRN's Board of Directors will discuss the strategic plan during its meeting on December 3 and adopt a final version—including additional details on our vision for the future—based on the work of the Executive Committee with CRN senior staff during the fall planning session.
Hear CRN President & CEO Steve Mister's address from the association's annual conference, NOW, NEW, NEXT.