NAD Database
Advertiser:
Lang Pharma Nutrition, Inc.
Product:
CVS Hair Nourishing Supplement
Case Number:
5881
Type:
- Case Report
Date of Decision:
Challenger:
Lifes2Good
Supplement Category:
- Hair Health
Types of Claims:
- Comparative
- Superiority
Examples of Claims:
- Compare to Viviscal
Advertiser:
Legacy Labs LLC
Product:
Cognitine
Case Number:
5982
Type:
- Case Report
Date of Decision:
Challenger:
Kyowa Hakko Bio Co., Inc
Supplement Category:
- Cognitive
Types of Claims:
- Performance
- Establishment
- Superiority
Examples of Claims:
- Reverse age related cognitive decline.
- You will have incredible focus and mental health in a matter of days and stabilize your mood as well.
- ...a safe natural dietary supplement that was developed by Legacy Labs, backed by proven research studies....
Advertiser:
LifeCaps Nutraceuticals, LLC
Product:
LifeCaps
Case Number:
5784
Type:
- Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
- Meal Replacement/Survival Pill
Types of Claims:
- Health and Safety
- Performance
- Ingredient
- Nutrition
Examples of Claims:
- LifeCaps (Emergency Food-Replacement Pill) will not only help sustain your life in an emergency, it will help keep you healthy, satiated and comfortable as well
- ...contains the perfect amount of nutrients that work together with our proprietary micro-particulate blend to create a metabolic trigger…
- [t]his allows your brain and vital organs to utilize the sugars, proteins and carbohydrates that are stored within body fat for energy.
- LifeCaps is safe for children over 4 years of age.
Advertiser:
Lifes2good Natural Healthcare
Product:
Viviscal
Case Number:
5136
Type:
- Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
- Hair Health
Types of Claims:
- Endorsement
- Ingredient
- Efficacy
- Performance
Examples of Claims:
- Recommended by top celebrities and models.
- Viviscal is doctor recommended.
- I have seen slowing down of hair loss and improvement of hair characteristics including hair texture and diameter.
- 100% natural ingredients make Viviscal safe and free of harmful side effects.
Advertiser:
Lifes2Good, LLC
Product:
Viviscal
Case Number:
5794
Type:
- Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
- Hair Health
Types of Claims:
- Establishment
- Performance
Examples of Claims:
- Discover the clinically proven answer to thicker, fuller, hair.
- Promotes Existing Hair Growth.
Advertiser:
LifProducts, Inc
Product:
F’rst Defenz
Case Number:
5331
Type:
- Compliance
Date of Decision:
Challenger:
NAD
Supplement Category:
- Immune Health
Types of Claims:
- Ingredient
- Preventive Health
- Exclusivity
- Testimonials
Examples of Claims:
- Helps: Stop a Cold and Sore Throat, Maintain Healthy Gums & Teeth, Remove Plaque and Tartar, Freshen Breath.
- Uniquely formulated with 100% natural essential oils and herbal extracts.
Advertiser:
LifProducts, Inc.
Product:
First Defenz
Case Number:
5331
Type:
- Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
- Immune Health
Types of Claims:
- Ingredient
- Preventive Health
- Exclusivity
Examples of Claims:
- Dr. Formulated and Approved All Natural Ingredients.
- Uniquely formulated with 100% natural essential oils and herbal extracts.
- Perfect for Doctors, Nurses, Flight Attendants, Teachers, All Retail & Office Employees.
Advertiser:
Lipid Nutrition B.V. North America
Product:
PinnoThin
Case Number:
4813
Type:
- Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
- Weight Loss
- Appetite Suppression
Types of Claims:
- Performance
- Clinically Proven/Shown
- Exclusivity
- Superiority
Examples of Claims:
- PinnoThin significantly increases the release of CCK and GLP-1.
- PinnoThin reduces prospective food intake.
- PinnoThin is a patented, 100% natural ingredient that has been scientifically proven to suppress the desire to eat.
- PinnoThin is "The New Breakthrough Appetite Suppressant".
Advertiser:
Living Essentials
Product:
5-Hour Energy
Case Number:
4749C
Type:
- Compliance
Date of Decision:
Challenger:
NAD
Supplement Category:
- Energy
Types of Claims:
- Performance
Examples of Claims:
- No crash!
Advertiser:
Living Essentials
Product:
5-Hour Energy Drink
Case Number:
5065
Type:
- Case Report
Date of Decision:
Challenger:
Hansen Beverage Company
Supplement Category:
- Energy
Types of Claims:
- Comparative
- Superiority
- Implied Claim
Examples of Claims:
- …5 Hour Energy contains zero sugar and only 4 calories.
- Over 12 teaspoons of sugar and 200 calories in these [Hansen's Monster] energy drinks.