CRN Announces Top Business Strategy Expert Rita McGrath Will Speak at ‘The Conference’

Dietary supplement industry event takes place Oct. 16–19  at the Ritz-Carlton, Laguna Niguel

Washington, D.C., June 19, 2018—The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, today announced that globally-recognized management thinker Rita McGrath will speak at The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry. Ms. McGrath, one of the world’s leading experts on strategy and growth in uncertain and volatile business environments, is author of “The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business” and “Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity,” among other business titles.

“Rita McGrath, with her unique skill in linking cutting edge research to practical business challenges, will share a bold new set of principles for success in an ever-changing disruptive marketplace. The days of assured persistent marketplace advantage are over. She will present diagnostic tools to help companies increase their agility,” said CRN President & CEO Steve Mister. “This session will be a great opportunity for attendees to add fresh strategies to their playbook in these rapidly changing times.”

Ms. McGrath has been published in leading academic journals, such as the Harvard Business Review (HBR), Strategic Management Journal, and Academy of Management Review. Her best-selling HBR article “Discovery Driven Planning” is recognized now as an early articulation of today’s “lean” startup movement. She is frequently cited in The Wall Street Journal, The New York Times, Financial Times, Businessweek, and Fast Company.

The Conference, taking place Tuesday, Oct. 16, through Friday, Oct. 19, at the Ritz-Carlton, Laguna Niguel, in Dana Point, California, is presented in tandem with The Workshop: CRN’s Day of Science, taking place Oct. 16.  

Registration is open, with four flexible options available: 1) The Workshop/The Conference package; 2) The Workshop only; 3) The Conference only; and 4) The Workshop and first day of The Conference. Attendees must first register for CRN’s events to be eligible for accommodations in CRN’s room block at the Ritz-Carlton. Those interested are encouraged to register and book their accommodations promptly, as rooms are subject to availability and have historically sold out at CRN conference host hotels. See for details.

Note to Editor: The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 150+ dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit Follow us on Twitter @CRN_Supplements and LinkedIn