NAD Database
Advertiser:
Bayer Healthcare
Product:
Citrical Slow Release 1200
Case Number:
5478
Type:
- Case Report
Date of Decision:
Challenger:
Pfizer Healthcare
Supplement Category:
- Bone Health
Types of Claims:
- Efficacy
Examples of Claims:
- You only have to take it once per day for your daily dose.
Advertiser:
Bayer Healthcare LLC
Product:
Vital & Sharp Mind
Case Number:
4736
Type:
- Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
- Cognitive
Types of Claims:
- Performance
- Ingredient
- Implied Claim
- Efficacy
Examples of Claims:
- Remember their names? If not, try new Vital & Sharp Mind from Bayer Nutritional Science.
- It supports memory, mental sharpness and healthy brain function.
- Help keep your mind vital and active.
- Contains Omega-3 (DHA) to support healthy rain function, B vitamins to support mental energy, and Gingko to help promote mental sharpness, memory and concentration.
Advertiser:
Bayer Healthcare, LLC
Product:
Citrical Bone Density Builder with Genistein
Case Number:
5330
Type:
- Case Report
Date of Decision:
Challenger:
Pfizer Healthcare
Supplement Category:
- Bone Health
Types of Claims:
- Performance
- Ingredient
- Efficacy
Examples of Claims:
- Clinically Proven to Significantly Increase Bone Density Up to 5%.
Advertiser:
Bayer HealthCare, LLC
Product:
Citracal Bone Density Builder with Genistein
Case Number:
5330C
Type:
- Case Report
Date of Decision:
Challenger:
Pfizer, inc.
Supplement Category:
- Bone Health
Types of Claims:
- Performance
Examples of Claims:
- With Genistein—as you age, it gets harder to build bone density with calcium and Vitamoin D alone.
Advertiser:
Beauty Science Group, Inc.
Product:
Hair La Vie
Case Number:
6055
Type:
- Case Report
Date of Decision:
Challenger:
Brock Beauty, Inc.
Supplement Category:
- Hair Health
Types of Claims:
- Performance
- Testimonials
- Endorsement
Examples of Claims:
- The ingredients in Hair La Vie help promote existing hair growth.
- Whether you want to give the appearance of naturally healthy hair, need help to strengthen your strands, fortify your follicles, support your scalp, or promote vibrant, beautiful hair we’ve got you covered.
- Hair La Vie uses natural and safe ingredients; no fillers, harsh chemicals or artificial flavoring/coloring.
- Editorial content and claims on a third-party website.
Advertiser:
Bel Marra Health
Product:
Hearing Rescue
Case Number:
6193
Type:
- Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
- Hearing
- Antioxidant
Types of Claims:
- Performance
Examples of Claims:
- Hearing Rescue contains 9 ingredients, including vitamins, minerals, and herbal extracts.
- Some evidence exists that suggests free radicals play a role in noise-related hearing impairment.
- Vitamins and minerals such as folate and magnesium may help reduce the damage caused by repeated noise exposure and provide support in populations with low levels of folic acid.
- Health Benefits: Contains a combination of 9 vitamins, minerals, and other ingredients, Contains ingredients that possess antioxidant abilities, Fortified with Ginkgo biloba extract and alpha lipoic acid.
Advertiser:
Bell Lifestyle Products
Product:
Bell Shark Cartilage #1
Case Number:
5207
Type:
- Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
- Joint Health
Types of Claims:
- Speed
- Endorsement
- Performance
- Comparative
- Superiority
- Ingredient
Examples of Claims:
- Pain Free in 2 weeks.
- Evidence it works - Over 100 testimonials are on our web site with full names and towns from real people. All 100% true.
- Synthetic drugs for rheumatoid arthritis may run up to $10,000 a year and may not be as effective as Bell Shark Cartilage #1...
Advertiser:
Bell Lifestyle Products
Product:
Virux Viral Infections #42
Case Number:
5738
Type:
- Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
- Immune Health
Types of Claims:
- Health and Safety
Examples of Claims:
- Helps you with sexually transmitted diseases, herpes, cold sores, and influenza.
- African plant base that has the ability to inhibit virus replication in our bodies.
- Virux works immediately to lessen or kill herpes and other viruses (implied claim).
Advertiser:
Benefiber
Product:
Novartis Consumer Health, Inc.
Case Number:
5872
Type:
- Case Report
Date of Decision:
Challenger:
The Procter & Gamble Company
Supplement Category:
- Digestive Health
Types of Claims:
- Performance
Examples of Claims:
- Benefiber “Helps Maintain Regularity.”
Advertiser:
BioAmicus Laboratories, Inc.
Product:
Parent's Choice Colic Drops
Case Number:
6244
Type:
- Case Report
Date of Decision:
Challenger:
Nestle Nutrition
Supplement Category:
- Infants
Types of Claims:
- Performance
- Establishment
Examples of Claims:
- For excessive crying & colic. Clinically shown to reduce crying time.
- Clinically shown to reduce crying time by 50%.