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NAD Database

Advertiser:
Cadbury Adams
Product:
Halls Pro Health Defense
Case Number:
4746
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Immune Health
Types of Claims:
  • Implied Claim
  • Performance
  • Efficacy
Examples of Claims:
  • You can't prevent a cold but you can protect yourself by strengthening your immune system.
  • Next time you're on an escalator, don't be afraid to touch the handrail.
  • Arm yourself for the pediatrician's waiting room.
Advertiser:
Calpis USA
Product:
Ameal BP
Case Number:
4891
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Blood Pressure
Types of Claims:
  • Clinically Proven/Shown
  • Ingredient
  • Implied Claim
  • Preventive Health
Examples of Claims:
  • More than 15 clinical studies show that ameal bp promotes healthier blood pressure.
  • Ameal bp contains AmealPeptide, the break through, naturally derived active ingredients supported by 14 clinical studies.
  • Diet, exercise, and ameal bp. Proof I'm taking my prehypertension seriously.
Advertiser:
Cambridge Institute for Better Vision
Product:
EYEMAX-plus
Case Number:
5349
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Multivitamin
Types of Claims:
  • Comparative
  • Superiority
  • Endorsement
Examples of Claims:
  • This comprehensive, balanced formula has more vision-protecting nutrients than other popular brands.
  • The people who take EYEMAX-plus can sense it, and research proves it too.
  • Now his eye doctors tell us that his vision has completely stabilized.
Advertiser:
Cebria, LLC
Product:
Cebria
Case Number:
6142
Type:
  • Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • Think Faster & Remember More with Cebria.
  • Improve Your Memory in just 30 Days.
  • Research results indicate that Cebria creates a significant improvement in memory.
Advertiser:
Celsius
Product:
Celsius
Case Number:
5217
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Weight Loss
Types of Claims:
  • Clinically Proven/Shown
  • Comparative
  • Ingredient
  • Performance
  • Efficacy
Examples of Claims:
  • Recent scientific studies showed that Celsius burns fat as fuel and may increase lean muscle tissue when consumed before exercising.
  • 114% greater decrease in body fat.
  • Good for you ingredients, such as Green Tea with EGCG, Ginger, Calcium, Chromium, B vitamins, and vitamin C, all which work together to raise metabolism...
Advertiser:
Central Coast Nutraceuticals, Inc.
Product:
Colotox
Case Number:
5021
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Detoxification
  • Weight Loss
Types of Claims:
  • Preventive Health
  • Implied Claim
  • Superiority
  • Comparative
  • Efficacy
Examples of Claims:
  • Colon cancer is currently the second leading cancer killer in the United States, with 60,000 Americans expected to die from the disease this year…
  • Colotox will help: Remove toxic buildup; Increase energy levels; Decrease gas and bloating...
  • #1 Product for Cleansing.
  • Purest and most effective cleansing product...
Advertiser:
Central Coast Nutraceuticals, Inc.
Product:
Colotox
Case Number:
4962
Type:
  • Case Report
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Detoxification
  • Weight Loss
  • Energy
Types of Claims:
  • Performance
  • Efficacy
  • Superiority
  • Comparative
Examples of Claims:
  • Colotox is the purest and most effective cleansing product on the market today.
  • Colotox will help to: Remove toxic buildup; Increase your energy levels; Cleanse your entire system…Lose excess weight.
  • Colotox will help relieve these ailments: Chronic Fatigue; Low energy levels; Constipation; Bloating; Bad Breath; Detoxify your organs.
Advertiser:
Cerebral Success
Product:
SmartX Premium Brain Supplement
Case Number:
5761
Type:
  • Case Report
Date of Decision:
Challenger:
CRN
Supplement Category:
  • Cognitive
Types of Claims:
  • Efficacy
  • Performance
  • Testimonials
Examples of Claims:
  • Designed to enhance memory, focus & mental agility: boost focus & concentration; stimulate mental energy & agility; enhance memory & recall; improve brain health & function; and reduce anxiety.
  • Cerebral Success was specifically designed as a study pill to provide an Adderall alternative for students who are taking the drug without a prescription.
Advertiser:
Clarion Brands LLC
Product:
LipoFlavoniod
Case Number:
5879
Type:
  • NARB Panel
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Tinnitus
  • Meniere's Disease
Types of Claims:
  • Performance
  • Implied Claim
  • Testimonials
Examples of Claims:
  • The only product supported by 50 years of clinical use.
  • Helps ease the ear ringing that characterizes tinnitus.
Advertiser:
Clarion Brands, LLC
Product:
Lipo-Flavonoid® Plus
Case Number:
5879C
Type:
  • Compliance
Date of Decision:
Challenger:
NAD
Supplement Category:
  • Tinnitus
  • Meniere's Disease
Types of Claims:
  • Performance
  • Testimonials
Examples of Claims:
  • #1 recommendation of doctors for relief of ringing in the ears.
  • More than 50 years of clinical data support the notion that Lipo-Flavonoid® Plus provides symptom improvement and relief from vertigo and tinnitus.